Brand Tone

Artistic, Whimsical, and Personal

Brand Values

• •Creativity and Self-Expression
• •Craftsmanship and Quality
• •Connection to Nature and Art
• •Unity and Community
• •Passion

Best Practices

• •Always Emphasize "Handmade" and "Artistic": These are your core differentiators. Use terms like "handcrafted," "artisan," "wearable art," and "designed by" to reinforce the value of your craft.
• •Maintain a Personal and Passionate Voice: Write as the creator, not a faceless company. Share inspirations, talk about the creative process, and express gratitude. This builds a stronger connection with your audience.
• •Tell a Story: Frame your collections and pieces around a narrative. Whether it's inspiration from an art movement, a season, or a feeling, storytelling makes the jewelry more meaningful and memorable.
• •Use Engaging and Whimsical Language: Incorporate playful and creative words that match your visual aesthetic. Terms like "magical," "whimsical," "dreamy," and "wonder" align perfectly with the brand M-s identity.
• •Foster Community Through Questions and Interaction: End your social media posts with open-ended questions to encourage comments. Actively and warmly respond to feedback to cultivate the loyal, positive community you have already started building.

Social Perception

The public perception of Shoosh World is overwhelmingly positive, albeit within a niche community of followers. Customers and followers on social media platforms like TikTok and Instagram express admiration for the creativity and distinctiveness of the designs. The brand is perceived as a standout local business that offers high-quality, artistic products. The comments sections on Instagram and TikTok are filled with positive feedback, praise, and expressions of excitement for the products. The brand actively engages with this feedback, responding warmly and personally, which reinforces the community feel. The general sentiment is that of a beloved creator interacting with a loyal and appreciative audience.

Copy Examples

• •Unleash your inner masterpiece. ✨ Introducing M-SThe Surrealist M-S Dream M-T collection M-Mwhere wearable art meets whimsical wonder. Each piece is handcrafted to tell a story, your story. Which one is calling to you? Explore the new collection now (link in bio). #ShooshWorld #WearableArt #HandmadeJewelry #Surrealism
• •More Than Jewelry. It M-Ts Self-Expression. Shop our handcrafted collections and find the piece that speaks to your soul.
• •From our hands to yours, with a little bit of magic mixed in. ✨ Watch the making of our new Solfrid earrings. #HandmadeWithLove #ArtisanJewelry #ShooshWorld #BehindTheScenes #ClayEarrings
• •Tired of mass-produced accessories? Stand out with jewelry as unique as you are. At Shoosh World, every piece is a handcrafted work of art inspired by nature and creativity. Find your perfect statement. Shop now.
• •Subject: A Little Beauty for Your Inbox ✨ Hi [Name], just a note from our creative corner to yours. We believe that what you wear should be a reflection of who you are. That's why we pour our passion into every piece we create M-Mfrom the initial spark of an idea to the final, handcrafted detail. Discover our latest story-tellers. [Shop New Arrivals]