Tono de Marca

Avant-garde & Artistic, Bold & Flamboyant, Sophisticated with a touch of Playfulness/Cheekiness, Exclusive & Unique, Passionate & Creative

Valores de Marca

• •Creativity & Originality
• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •New Zealand Identity (with a global view)
• •Challenging Norms & Rebelliousness
• •Customer Experience
• •Philanthropy

Mejores Prácticas

• •Embrace the Dichotomy: Lean into the blend of sophistication and playful rebellion. Use elevated language but don't be afraid of a witty remark or a bold claim. Think "elegantly audacious."
• •Tell a Story, Don't Just Sell a Product: Frame items within a narrative of artistry, uniqueness, or rebellion. Highlight the "why" behind a design or curation.
• •Use Vivid and Evocative Language: Words like "iconic," "avant-garde," "rebellious," "meticulously crafted," "extraordinary," "audacious," and "artful" align with the brand's persona.
• •Maintain an Air of Exclusivity (Subtly): Use phrases like "limited availability," "curated selection," or "for the discerning" to reinforce the high-end, unique nature of the brand without being alienating.
• •Be Confident and Unapologetic: The brand has a strong identity. The copy should reflect this confidence in its style, its New Zealand heritage, and its unique place in the fashion landscape.

Percepción Social

Iconic and Respected, Unique and Artistic, High-End and Exclusive, Strong Personalities, Trusted for Service, Questions of Authenticity (Historically)

Ejemplos de Copy

• •Dare to defy the mundane. Our latest creation isn't just a dress, it's a statement. Crafted for the audacious, the artistic, the undeniably you. Enter the WORLD of pure imagination. #WORLDbrand #AvantGardeFashion #NZDesign #DareToBeDifferent
• •WORLD: Where rebellion meets refinement. Discover curated fashion, artful objects, and scents that tell a story. Est. 1989 – Still breaking the mould. #IconicNZ #LuxuryWithAnEdge
• •Unveiling the Extraordinary: The New WORLD Collection Has Arrived (Expect the Unexpected).
• •Why whisper when you can roar? This isn't merely an accessory; it's a conversation starter, an heirloom of eccentricity. Meticulously chosen for those who collect stories, not just things. Limited availability – because true artistry is rare. #WORLDcuriosities #UniqueFinds #WearableArt
• •Conceived with passion, crafted with pride. Experience the spirit of New Zealand in every stitch. WORLD – A Factory of Ideas and Experiments, proudly avant-garde since 1989. #MadeInNZ #SupportLocalCreativity #WORLDHeritage