Brand Tone

Professional and Reliable, Innovative and Modern, Solution-Oriented, Caring and Responsible, Confident and Knowledgeable

Brand Values

• •Quality
• •Functionality
• •Comfort and Fit
• •Sustainability
• •Design and Style
• •Customer Focus & Partnership
• •Innovation
• •Integrity and Transparency

Best Practices

• •Emphasize "Hybrid" and Innovation: Consistently use terms like "Hybrid Workwear" to reinforce the brand's modern, adaptable approach. Highlight how the clothing meets diverse needs and changing work environments.
• •Lead with Quality and Durability, Support with Comfort and Fit: Start by assuring customers of the robust nature of the garments, then elaborate on how thoughtful design ensures all-day comfort and a fit for everyone.
• •Integrate Sustainability Authentically: Weave in the commitment to sustainability (e.g., "The Texstar Way," GOTS certified items, ethical production) as a core brand tenet, not just an add-on. Explain what "caring" means in practice.
• •Maintain a Professional yet Approachable Voice: While the products are for professional use, the tone can be confident and expert without being overly formal. Use clear, direct language. For "Workwear Restyle," a slightly more contemporary or style-conscious nuance can be adopted while retaining professionalism.
• •Show, Don't Just Tell (Focus on Solutions): Instead of only listing features, explain the benefits – how the workwear helps professionals perform better, how customization strengthens a brand, or how sustainable choices make a difference. Use a solution-oriented approach that addresses customer needs directly.

Social Perception

As a High-Quality Workwear Provider, As a Sustainable Brand, As an Innovative Brand

Copy Examples

• •Headline: Don't Just Work. Perform. Body: Texstar Hybrid Workwear™ isn't just clothing; it's an extension of your team's capability. Engineered for durability, designed for modern professionals, and committed to a sustainable future. Experience the Texstar Way. #WorkwearRestyled #TexstarPro
• •Headline: Your Brand, Worn Well. Body: Elevate your company image with Texstar. Our premium workwear offers unparalleled comfort, lasting quality, and endless customization options. From the office to the field, ensure your team looks and feels its best. Discover MyLogo and personalized webshops today. #TexstarWorkwear #ProfessionalImage
• •Headline: Sustainable by Design. Durable by Nature. Body: At Texstar, we care. That's why our workwear is crafted with sustainable materials and ethical practices, without compromising on the toughness you demand. Choose gear that works for you and the planet. #SustainableWorkwear #TexstarCares
• •Headline: The Future of Workwear is Flexible. It's Texstar. Body: Inspired by the dynamism of modern work, our Hybrid Workwear™ adapts to every task, every environment, every professional. With innovative materials and a focus on ergonomic fit, move freely and confidently. #HybridWorkwear #InnovationInMotion
• •Headline: Quality You Can Feel. Service You Can Trust. (Especially for Texstar Benelux / Workwear Restyle) Body: Workwear Restyle brings Texstar's renowned Swedish quality and innovation to the Benelux. We provide durable, comfortable, and stylish workwear solutions, backed by local expertise and dedicated service. Gear up for excellence. #TexstarBenelux #WorkwearSolutions