Brand Tone

Motivational & Empowering, Energetic & Dynamic, Supportive & Inclusive, Direct & Product-Focused, Visually Driven

Brand Values

• •Activity & Performance
• •Confidence & Self-Esteem
• •Style & Aesthetics
• •Quality & Comfort
• •Motivation & Goal Achievement

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key characteristics of your brand's tone (e.g., "Motivational, Energetic, Supportive, Direct"), along with "do's and don'ts" for language, common power words to use (e.g., "unleash," "conquer," "empower," "crush"), and words to avoid.
• •Know Your Audience: Understand who you're talking to. Tailor your language to resonate with their aspirations, challenges, and how they communicate. For Workout Move, this means speaking to individuals passionate about fitness, style, and self-improvement.
• •Use "You-Focused" Language: Frame your copy around the customer and their benefits, rather than just talking about the brand or product features. Instead of "Our leggings are durable," try "You'll love how these durable leggings keep up with your toughest workouts."
• •Be Consistent Across All Channels: Ensure the tone used on your website, social media posts, email marketing, and even customer service interactions is harmonious. This builds brand recognition and trust. Regularly review content across platforms for consistency.
• •Incorporate Visuals that Match the Tone: The energetic and motivational tone should be reflected not just in the words but also in the imagery and videography used. Workout Move does this well by using dynamic visuals of people actively using the products. Ensure copy and visuals work together to tell the same story.

Social Perception

Positive (among engaged followers), Emerging Brand, Visually Appealing, Associated with Modern Fitness Trends

Copy Examples

• •Instagram Post (Image: Woman mid-jump in Workout Move leggings & top): Feel that energy? ✨ Unleash it. Our new [Product Name] set is designed to move with you, empower every leap, and keep you feeling unstoppable. Ready to fly? #WorkoutMove #FitnessMotivation #Activewear #UnleashYourPotential
• •Facebook Ad (Carousel of different product outfits): Your next favorite workout starts with the right gear. 🔥 From buttery-soft leggings that conquer any squat, to supportive tops that keep you cool – Workout Move is here to fuel your ambition. Shop the collection and redefine your limits! 👉 [Link to Website]
• •Product Page Description (for a new sports bra): Engineered for impact, designed for confidence. The [Sports Bra Name] offers a secure, breathable fit that lets you focus on your power, not your gear. Medium-support, maximum style – because you deserve both. Crush your next PB in comfort. #WorkoutGear #GymReady #ConfidentMoves
• •Email Subject Line (for a promotion): 💪 Ready to Elevate Your Workout? Your Exclusive Offer Inside! (Email Body Snippet): Hey [Customer Name], It's time to refresh your activewear and reignite your motivation! For a limited time, get [Discount/Offer] on all our best-selling collections. Feel the difference, see the results. Move with us.
• •YouTube Short/Reel Description (Video: Quick workout circuit): No excuses, just moves! 🔥 Try this quick 10-min burner in your favorite Workout Move fit. Tag a friend who needs this energy! 👇 #HomeWorkout #QuickFitness #WorkoutMotivation #MoveYourBody #WorkoutMoveGear