Brand Tone

Friendly and Approachable, Fun and Humorous, Relatable, Enthusiastic and Positive, Informal

Brand Values

• •Comfort
• •Happiness and Well-being
• •Family and Togetherness
• •Quality
• •Innovation
• •Authenticity

Best Practices

• •Always Prioritize 'Comfort' and 'Happy': Ensure that copy evokes feelings of warmth, coziness, joy, and relaxation. Use words like 'snuggly,' 'plush,' 'cloud-like,' 'joyful,' 'bliss.'
• •Keep it Light and Conversational: Use a friendly, informal, and approachable voice. Don't be afraid of humor or playful language. Address the audience directly (e.g., 'you,' 'your').
• •Incorporate User Language and Experiences: Reflect how real customers talk about The Comfy (e.g., 'like a warm hug,' 'living in it'). User-generated content is a great source of inspiration for authentic phrasing.
• •Highlight the 'Shark Tank' Story and Authenticity: Casually weave in the brand's origin story or its 'As Seen on Shark Tank' status to build trust and remind customers of its unique journey and credibility.
• •Focus on Benefits and Feelings, Not Just Features: Translate features into the feelings and benefits they provide. Emphasize the experience of 'living #TheComfyLife.'

Social Perception

Loved for Comfort, Giftable, Viral Sensation, Functional over Fashionable, Associated with 'Shark Tank' Success, Good Quality for the Price

Copy Examples

• •Headline: End Winter Hibernation. Start Comfy Living. Body: Why just survive the chill when you can embrace it in a cloud of happy? The Comfy® isn't just a blanket you wear; it's your official uniform for ultimate coziness. Grab yours and #FeelTheHappy! CTA: Get Your Comfy Hug Today!
• •Headline: Warning: May Cause Extreme Relaxation. Body: Side effects of wearing The Comfy® include spontaneous naps, an inability to leave the couch, and an overwhelming sense of joy. Perfect for movie marathons, chilly mornings, or just because. You've been warned (and welcomed!). CTA: Unleash the Cozy!
• •Headline: Gift a Hug. (They'll Thank You Later.) Body: Stumped on the perfect gift? Give them The Comfy®. It’s like wrapping them in a warm, fluffy hug they can wear anywhere. One size fits all the awesome people in your life! CTA: Shop The Original Gift of Comfort!
• •Headline: Your Couch Called. It Misses You (and Your Comfy). Body: Reclaim your relaxation station! The Comfy® is here to make every moment at home an adventure in ultimate comfort. Soft, warm, and oh-so-roomy – it's the happy place you can wear. CTA: Dive into Delicious Comfort!
• •Headline: Officially Making 'Blanket Hog' a Compliment. Body: With The Comfy®, you ARE the blanket! From its giant pocket for all your essentials (snacks, mostly) to the plush hood that doubles as a pillow, we’ve thought of everything so you can think of nothing but pure bliss. CTA: Join #TheComfyLife!