Brand Tone

Community-Oriented, Passionate, Knowledgeable, Authoritative, Approachable, Friendly, Supportive of Canadian Curling

Brand Values

• •Quality
• •Community
• •Passion for Curling
• •Customer Service
• •Canadian Identity

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of your brand's tone (e.g., passionate, knowledgeable, friendly), including examples of do's and don'ts.
• •Know Your Audience: Understand the language and values of the curling community. Use terminology they recognize and speak to their passion for the sport.
• •Focus on "Why": Beyond selling products, communicate the brand's passion for curling and its commitment to the community. This emotional connection resonates more strongly.
• •Be Authentic and Human: Avoid overly corporate or robotic language. Let the genuine enthusiasm for curling shine through. Encourage interaction and respond in a friendly, helpful manner.
• •Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, social media posts, email marketing, or customer service interactions. Regular review and training for anyone creating content can help maintain this.

Social Perception

Trusted Supplier, Community-Focused, Knowledgeable Resource. Positive and respected reputation within the curling niche.

Copy Examples

• •Headline (Website/Social Media): "Sweep Smart, Slide True. Your Canadian Curling Journey Starts Here."
• •Product Description Snippet (Broom): "Engineered for excellence, designed by curlers, for curlers. Feel the difference with every takeout and draw. #CurlON #MadeInCanada"
• •Facebook Post: "Big game this weekend? Don't forget to gear up! From grippers to gloves, we've got everything you need to bring your best to the ice. What are your must-have items for game day? Share in the comments! #WorkinCurling #CurlingLife"
• •Email Subject Line: "The Pebble is Calling: Fresh Gear for the New Season!"
• •About Us Snippet: "More than just a store, we're part of the Canadian curling family. At Workin Curling Supplies, we're passionate about equipping you with the best, because we live and breathe the roar of the rock and the strategy on the sheet. Good curling!"