Brand Tone

Friendly, Trustworthy, and Authentic

Brand Values

• •Quality
• •Customer Satisfaction
• •Accessibility
• •Reliability

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., warm, reliable, authentic, vibrant), and a 'do's and don'ts' list for communication.
• •Know Your Audience: Understand who you're talking to. For World Trade Goods, this includes people who miss Latin American products or who want to discover new tastes. Use language and cultural references that resonate with them.
• •Prioritize Clarity and Simplicity: While being authentic, ensure your copy is easy to understand for a diverse audience, including those who may not be native speakers of the website's languages. Avoid overly complex jargon.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in emails, product descriptions, and any future social media or advertising is uniform. This builds brand recognition and trust.
• •Infuse Storytelling: Share the stories behind the products or the brand's mission to connect with customers on an emotional level, reinforcing authenticity and passion for Latin American culture and cuisine.

Social Perception

Customers who have interacted with the brand perceive it positively, highlighting unmatched product quality, timely and perfect condition delivery, and easy and quick website navigation and delivery process.

Copy Examples

• •Headline (Website Banner): Savor the Flavors of Home: Your Favorite Latin American Foods, Delivered Fresh!
• •Product Description (Coffee): Start your day the authentic way with our rich, aromatic [Coffee Brand Name] from the heart of Latin America. Quality beans, perfectly roasted, delivered to your doorstep.
• •About Us Snippet: At World Trade Goods, we're passionate about bringing the vibrant tastes of Latin America to your table. We carefully select the best products, ensuring quality and delivering a piece of home, wherever you are.
• •Email Subject Line (Promotion): A Taste of Sunshine! ☀️ Special Offer on Your Latin American Favorites!
• •Social Media Post (if they had one): Missing those unique flavors from back home? We've got you covered! Explore our wide range of authentic Latin American goodies and enjoy reliable, on-time delivery. Link in bio! #LatinFood #AuthenticFlavors #FoodFromHome