Brand Tone

Playful and Humorous, Encouraging and Supportive, Educational and Authoritative, Creative and Imaginative, Accessible and Friendly

Brand Values

• •Fun in Learning
• •Effectiveness & Research-Backed Pedagogy
• •High-Quality Content & Creativity
• •Child Empowerment
• •Innovation
• •Accessibility

Best Practices

• •Embrace the "Hilariously Illustrated" Angle: Always lean into the fun, silly, and visually engaging aspect. Use playful language, exclamation points where appropriate, and vivid descriptions that evoke the brand's unique artistic style.
• •Speak to Both Parent and Child (Even if Indirectly): While parents are the primary buyers, the copy should reflect an understanding of what excites and engages children. Use words that resonate with a child's sense of play and adventure.
• •Highlight the "Why": Connect the fun with the educational benefits. Clearly articulate how the playful approach leads to real learning outcomes, improved vocabulary, and academic confidence, referencing the research and expert involvement.
• •Use Storytelling: The brand is about words and stories. Infuse storytelling elements into the copy itself. Create mini-narratives or use evocative language that paints a picture.
• •Maintain Consistency Across Platforms: Whether it's a tweet, an Instagram caption, website copy, or a product description, the core tone – playful, encouraging, educational, creative, and accessible – must shine through. Develop a brand voice guide to ensure all communications are aligned.

Social Perception

Highly Positive Among Parents and Educators, Innovative and Trustworthy, Fun and Engaging for Kids, Premium Quality, Focus on Social-Emotional Learning

Copy Examples

• •Headline: Stop battling over vocabulary homework! Body: What if learning words felt like playing their favorite game? Mrs Wordsmith turns "Ugh, words!" into "Yay, words!" with hilariously illustrated books & apps that actually work. Unlock your child's inner wordsmith today!
• •Social Media Post: ✨ Abracadabra! Watch tricky words transform into laugh-out-loud lessons! Our brainy (but super silly!) characters, designed by Hollywood artists, make vocabulary stick. Who knew learning could be THIS much fun? 😉 #MrsWordsmith #FunLearning #KidsVocabulary
• •Product Description Snippet (for Word Tag app): Is your child ready for a word adventure? 🚀 Word Tag® isn't just a game; it's a vocabulary-boosting quest! Backed by science, loved by kids. Get ready for giggles, high scores, and some seriously impressive new words!
• •Email Subject: Psst... Want the Secret to Raising a Voracious Reader? Body: It's not magic, it's Mrs Wordsmith! We make learning words ridiculously fun (yes, ridiculously!) so your child builds confidence and a love for stories that lasts a lifetime. Explore our world of words!
• •Ad Copy for Parents: Tired of dull drills? So are we! Mrs Wordsmith combines laugh-out-loud humor with serious learning science. Give your child the tools to ace those tests AND become a creative storyteller. Because smart should be fun!