Brand Tone

Sentimental & Heartfelt, Personal & Intimate, Simple & Accessible, Joyful & Positive

Brand Values

• •Capturing Memories
• •Emotional Connection/Happiness
• •Thoughtful Gifting
• •Quality
• •Simplicity

Best Practices

• •Focus on Emotion: Always tie the product back to the feelings it evokes – joy, love, nostalgia, connection. Use words that are warm, evocative, and heartfelt.
• •Emphasize "Showing" vs. "Telling": Highlight the unique selling proposition of the video frame – its ability to bring memories to life in a dynamic way that static images or words alone cannot.
• •Keep it Personal and Relatable: Use language that resonates with personal experiences and relationships. Frame the product as a solution for expressing personal sentiments and strengthening bonds.
• •Maintain Simplicity and Clarity: While emotional, the language should also be clear, straightforward, and easy to understand, reflecting the product's ease of use. Avoid overly technical jargon.
• •Use Storytelling (Even in Short Copy): Encourage customers to imagine their own stories playing in the frame. Use examples (anniversaries, birthdays, messages to distant loved ones) to make the product's use-cases vivid and inspiring.

Social Perception

Positive Customer Experience, Innovative Gift, International Brand, Limited Broader Awareness (Currently)

Copy Examples

• •Headline: Don't Just Tell Them, *Show* Them Your Love. The Motion Video Frame by Words In Motion Company. Body: Some moments are too precious for just words. Relive your favorite memories, from laughter-filled birthdays to that perfect anniversary dance, over and over again. Gift a memory. Gift joy.
• •Social Media Post Idea (if they had one): Image/Video: A beautifully shot Motion Video Frame displaying a heartwarming family moment. Caption: "Turn your cherished videos into timeless treasures. ✨ The Motion Video Frame: Because every memory deserves to be seen, felt, and replayed. What moment would you frame forever? #WordsInMotion #MemoryFrame #GiftIdeas #PreciousMoments"
• •Product Description Snippet: More than just a frame, it's a window to your happiest times. The Words In Motion Company video frame brings your digital memories to life, playing your most treasured clips on a beautiful, continuous loop. Simple to use, delightful to watch – the perfect way to keep your special someone smiling.
• •Email Subject Line for a Promotion: A Gift That Keeps on Playing: Unforgettable Memories with Words In Motion Co. Email Body Snippet: Looking for a gift that truly speaks from the heart? Our Motion Video Frame lets you share the laughter, the tears, and the pure joy of your favorite moments, beautifully displayed and ready to replay. It’s not just a gift; it’s an experience.
• •Website About Us Reinforcement: Founded with a passion for holding onto life's fleeting, beautiful moments, Words In Motion Company believes in the power of shared memories. Our Motion Video Frames are designed to bring your stories to life, offering a unique and heartfelt way to celebrate love, friendship, and every occasion in between. Let us help you create a smile that lasts.