Brand Tone

Witty & Playful, Warm & Friendly, Passionate & Knowledgeable, Artistic & Creative, Sincere & Heartfelt, Cheeky yet Classy

Brand Values

• •Reviving the Written Word
• •Quality & Craftsmanship
• •Creativity & Personalization
• •Exceptional Customer Connection & Service
• •Community & Inclusivity
• •Eco-consciousness
• •Passion for Paper & Design
• •Sincerity & Authenticity

Best Practices

• •Lead with "Witty Warmth": Always infuse copy with a friendly, approachable, and clever voice. Balance humor with sincerity; the wit should be inclusive and smart, never alienating.
• •Channel Your Inner "Passionate Paper Nerd": Let your genuine love for paper, design, and the art of written communication shine through. Share expertise in an enthusiastic but accessible way.
• •Reinforce Core Values Subtly: Weave in mentions of your commitment to custom work, eco-friendliness, supporting artists, and the joy of snail mail naturally within product descriptions, social posts, and 'About' narratives.
• •Maintain Visual Harmony: Ensure your visual branding—photography style, color palettes, and in-shop merchandising—complements the witty, creative, and high-quality verbal tone.
• •Engage with Personality: When interacting with customers online (comments, DMs, reviews), use the same friendly, helpful, and slightly playful tone. This reinforces the personal touch Wordshop Paperie is known for.

Social Perception

Denver's Stationery Experts, Unique & High-Quality Purveyor, Friendly, Welcoming, & Trusted Resource, Creative & Talented Designers, A Cherished Local Business

Copy Examples

• •Headline (Social Media/Web): More Mailbox, Less Inbox. That's Our Jam. Body: Tired of the digital deluge? We get it. Wordshop Paperie is your Denver sanctuary for real, tangible, beautiful paper goods. From custom wedding invitations that tell your story to cards that deliver the perfect sentiment (with a wink). Let's make something amazing together. Visit us in the Highlands! #WordshopPaperie #DenverStationery #CustomDesign #SnailMailLove #PaperGeeks
• •Headline (Product - Greeting Cards): Sassy, Sweet, & Oh-So-Denver. Body: Our card wall is legendary for a reason. Find the perfect words (or let our cards do the talking) for every occasion. Fresh designs, local love, and just the right amount of cheek. Pop into Wordshop and stock up on smiles. #GreetingCardsDenver #ShopLocal303 #WordshopDenver #CardConnoisseurs #HeartfeltAndHilarity
• •Headline (Service - Custom Wedding Invitations): Your Love Story Deserves Custom Paper. (We're the Queens of That.) Body: You've got the ring, the date, the dream. Now for the paper that sets the tone. At Wordshop Paperie, we craft bespoke wedding invitations that are as unique as your love. Letterpress? Foil? Your wildest paper dreams? We’re on it. Schedule your custom consultation today! #WordshopWeddings #DenverBride #CustomWeddingInvitations #LuxuryStationery #ColoradoWedding
• •Headline (Brand - Eco & Community Focus): Good for the Soul, Kind to the Earth. Body: We believe in beautiful paper that doesn’t cost the planet. Wordshop Paperie proudly stocks eco-friendly lines and champions minority-made goods. Feel great about where your words (and gifts) come from. #SustainableStationery #DenverSmallBiz #EcoFriendlyPaper #SupportMinorityMade #WordshopCares
• •Headline (Shop Visit/Brand Voice): Warning: May Cause Extreme Happiness & Paper Obsession. Body: You’ve been warned! Step into Wordshop Paperie, Denver’s only indie paper emporium, and discover a world of heartfelt hilarity, exquisite custom design, and gifts that delight. We’re your people if you love good type, great paper, and genuine connection. Find us at 3180 Meade St! #DenverHighlands #PaperLoversUnite #WordshopDenver #UniqueGifts #StationeryAddict