Brand Tone

Witty & Humorous, Bold & Unapologetic, Empathetic & Inclusive, Passionate & Activist-Oriented, Conversational & Relatable

Brand Values

• •Self-Expression & Individuality
• •Social Justice & Activism
• •Inclusivity & Community
• •Quality & Craftsmanship
• •Giving Back
• •Humor & Connection
• •Environmental Responsibility
• •Accessibility & Affordability of Art

Best Practices

• •Know Your Audience Deeply: Understand the specific communities you're speaking to – their language, their struggles, their humor, their passions. This will ensure your copy resonates authentically.
• •Embrace Boldness & Conviction: Don't shy away from strong statements, especially concerning your core values like social justice and inclusivity. Your audience appreciates the directness.
• •Inject Wit & Intelligence: Use clever wordplay, humor, and sharp insights that reflect the "word nerd" and socially aware aspect of the brand.
• •Lead with Empathy & Inclusivity: Ensure your language is welcoming and affirming. Actively use inclusive terminology and create a sense of community and understanding, particularly for marginalized groups.
• •Maintain a Conversational Yet Empowering Voice: Write as if you're talking to a like-minded friend – approachable and relatable, but always with an undercurrent of empowerment and encouragement to make a statement.

Social Perception

Positive Affirmation from Niche Communities, Appreciation for Quality and Design, Support for Ethical Stance, Empowering Voice, Seen as a Small, Passionate Business

Copy Examples

• •Product: "Social Alert Button - Low Spoons" Copy: "Some days, the spoons just aren't there. And that's okay. Pin this on and let the world know you're running on reserve. No explanation needed. We get it. #ChronicIllness #SpoonieLife #WordForWordFactory" (Tone: Empathetic, Relatable)
• •Product: "Queer Joy" T-Shirt Copy: "Radiate your truth. This 'Queer Joy' tee isn't just a statement, it's a celebration. Wear it loud, wear it proud. Because your joy is revolutionary. ✨🏳️‍🌈 #QueerJoy #LGBTQPride #LoveIsLove #SpeakYourTruth #WordForWordFactory" (Tone: Bold, Passionate, Inclusive)
• •General Brand Post (Instagram/Facebook): Copy: "Fuel your activism. Spark conversations. Our latest collection of pins and stickers is here to help you wear your heart (and your politics) on your sleeve. Because silence is not an option. A portion of every purchase supports social justice orgs fighting the good fight. 💪 #SocialJustice #Activism #MakeAStatement #WordForWordFactory #GivingBack" (Tone: Activist-Oriented, Empowering, Unapologetic)
• •Product: "Introvert Power" Mug Copy: "My superpower? Making plans disappear. 😉 Sip your favorite brew in a mug that truly understands the art of staying in. Perfect for quiet mornings and loud thoughts. #IntrovertLife #Homebody #WittyMugs #WordForWordFactory" (Tone: Humorous, Relatable)
• •Product: "Feminist AF" Enamel Pin Copy: "Subtlety is overrated. Declare your stance with our 'Feminist AF' pin. Sharp design for even sharper convictions. Add it to your jacket, bag, or protest banner. #FeministAF #Empowerment #WordForWordFactory #SpeakOut" (Tone: Bold, Unapologetic, Witty)