Brand Tone

The predominant tone of Worboys Shirts is sophisticated, confident, and slightly playful. The language is refined and descriptive, appealing to a discerning customer while injecting a sense of personality and flair.

Brand Values

• •Quality Craftsmanship
• •Individuality and Expression
• •Timeless Style with a Modern Twist
• •Comfort and Practicality
• •Customer Satisfaction

Best Practices

• •Lead with Personality: Always start with the idea of the shirt having a "personality." Use descriptive and evocative language that highlights the uniqueness of the designs.
• •Emphasize Quality and Origin: Consistently mention the premium aspects like "European woven poplin," "high thread count," and "Jermyn Street quality" to reinforce the brand's commitment to craftsmanship.
• •Balance Sophistication and Playfulness: Marry refined language ("impeccably tailored," "sophisticated") with more spirited phrasing ("a dash of fun," "stand out from the crowd") to maintain the brand's unique tone.
• •Focus on the Wearer's Experience: Describe not just the shirt, but the feeling and confidence the wearer gains. Talk about comfort, fit, and the compliments they'll receive.
• •Maintain a Consistent Visual and Textual Language: Ensure that the tone of the copy always aligns with the high-quality, vibrant imagery used across all platforms. The words should be as colorful and well-constructed as the shirts themselves.

Social Perception

Worboys Shirts is perceived as a premium brand delivering on quality and style. It is seen as a go-to for men who want to add personality and color to their wardrobe without sacrificing quality or fit, associated with British sartorial excellence and appealing to those who appreciate well-made, distinctive clothing.

Copy Examples

• •Bloom with confidence. Our new St Tropez floral shirt isn't just a pattern; it's a statement. Meticulously crafted from premium cotton for a feel as good as it looks. Dare to be different.
• •Beyond the Pale Blue. Your wardrobe is waiting for a splash of personality. Discover our collection of impeccably tailored shirts in vibrant prints that refuse to blend in.
• •From boardroom to bistro, make your mark. Worboys Shirts offer Jermyn Street quality with a creative edge. Because who said workwear had to be uniform?
• •It’s not just how it looks, it’s how it feels. Experience the cool, smooth touch of our high-thread-count European poplin. Superior comfort, designed to last. That’s the Worboys difference.
• •Engineered for the individual. The 'Oslo' shirt features a striking geometric pattern that's both smart and spirited. Tailored for a perfect fit, it's the ideal way to introduce a touch of playful precision to your look.