Brand Tone

Authentic, Raw, Humorous, Playful, Creative, Inventive, Energetic, Passionate, Inclusive, and Community-Focused

Brand Values

• •Friendship & Crew Mentality
• •Authenticity
• •Creativity & Self-Expression
• •Fun & Joy
• •Individuality & Non-Conformity
• •Resilience & Passion
• •Connection with Nature/Environment

Best Practices

• •Embrace Imperfection & Authenticity: Don't be afraid of raw, unpolished language. Keep it real and avoid overly corporate or sterile phrasing. Your voice is your crew's voice.
• •Inject Humor Naturally: Let the playful, witty side of WORBLE shine. Use wordplay, inside jokes (that are still somewhat accessible), and a generally lighthearted approach. The humor should feel organic, not forced.
• •Speak the Language of Your Community: Use slang and terminology common in skateboarding culture, but ensure it’s inclusive and not alienating to a broader audience interested in the fun aspect of the brand.
• •Focus on Fun and Friendship: Continuously reinforce the core values of camaraderie, joy, and the sheer fun of skateboarding. Highlight the "crew" aspect whenever possible.
• •Be Visually Consistent with Your Words: Ensure the tone of your copy matches the energy and style of your visuals (videos, photos). If it’s a gritty street clip, the copy can be more direct; if it’s a funny skit, the copy can be more overtly humorous. The 80s sci-fi vibe of "Worble World," for instance, aligns with its unique visual and musical style.

Social Perception

Highly Respected within the Skate Community, Entertaining & Accessible, Authentic & Relatable, Positive Alternative, Unique Niche

Copy Examples

• •Instagram Post (promoting a new video): Warning: May cause spontaneous outbreaks of laughter and an uncontrollable urge to skate. Our new vid just dropped – link in bio. Get weird with us. #WorbleWednesday #SkateFun #NYCStreet
• •Product Description (for a t-shirt): Less thinking, more Worbling. This tee is made from 100% pure, unadulterated fun (and some pretty comfy cotton). Perfect for landing tricks or just landing on the couch. Your call. #WorbleLife #SkateApparel
• •Facebook Announcement (about a local skate jam): Roll through! We're hitting up Tompkins this Saturday for some good old-fashioned curb-slappin', sidewalk-surfin' chaos. Bring your board, bring your friends, leave the bad vibes at home. See ya there! #WorbleCrew #SkateNYC #Community
• •Website Banner (for their apparel line): Worble Gear: Built for the streets, by the streets. Skate it, wear it, live it. Or just look cool. That works too. Shop the latest drop.
• •YouTube Video Description (for a humorous skit): Pretty sure this is how you *actually* learn new tricks. Or maybe not. Either way, we had a laugh making this one. Don't try this at home... unless you're into that kinda thing. 😉 #SkateComedy #WorbleTV #EpicFailOrWin?