Brand Tone

Playful, engaging, and pet-centric, with a touch of humor.

Brand Values

• •Pet well-being
• •Fun
• •Engagement
• •Quality
• •Community

Best Practices

• •Maintain a consistent, lighthearted, and engaging tone across all platforms.
• •Focus content on showcasing pets interacting with products in a fun and natural way.
• •Incorporate humor and trending audio/video formats to maximize engagement.
• •Create how-to and demonstration videos to educate and entertain the audience.
• •Monitor social media channels for user-generated content and engage with the community.

Social Perception

Fun, trustworthy, and dedicated to enhancing the lives of pets and their owners.

Copy Examples

• •"Making tails wag one product at a time!"
• •"Your pet's new favorite thing is here!"
• •"Life is ruff, get this product and make it better!"
• •"Treat your best friend like royalty (because they are)."
• •"Pawsitively the best products for your furry friends."