Brand Tone

Friendly and Approachable, Inspiring and Passionate, Community-Oriented, Helpful and Informative

Brand Values

• •Quality
• •Creativity and Inspiration
• •Customer Support and Happiness
• •Variety and Selection
• •Passion for Craft

Best Practices

• •Always Be Enthusiastic and Positive: Convey a genuine love for knitting, yarn, and the creative process. Use exclamation points appropriately to show excitement.
• •Use Inclusive and Encouraging Language: Make crafters of all skill levels feel welcome and capable. Offer help and support. For example, phrases like "We're here to help!" or "Perfect for beginners and experienced knitters alike."
• •Foster a Sense of Community: Encourage interaction by asking questions, running polls, and inviting users to share their work using branded hashtags. Refer to "our community" or "fellow crafters."
• •Highlight the Sensory and Emotional Aspects of Crafting: Talk about the feel of the yarn, the joy of creating, and the satisfaction of a finished project. Use descriptive adjectives (e.g., "cozy," "soft," "vibrant," "luxurious").
• •Maintain a Helpful and Informative Stance: Provide clear information about products, offer tips, and share educational content (like links to tutorials or blog posts). Ensure your copy is easy to understand and answers potential customer questions.

Social Perception

Positive Engagement, Resource for Crafters, Focus on Modern Crafting, Reliable Supplier

Copy Examples

• •Website Banner/Social Media Post: "Unleash your creativity with our latest collection of luxurious yarns! ✨ From cozy merino to lustrous silk, find the perfect twist for your next masterpiece. What will you create? #WooltwistKnits #NewArrivals #KnittingInspiration"
• •Product Description (for a specific yarn): "Dive into the softness of [Yarn Name]! This dreamy [material, e.g., alpaca blend] yarn is a joy to work with, creating stitches that feel like a warm hug. Perfect for that special scarf or a cuddly baby blanket. Let your needles dance! #Wooltwist #HappyKnitting #YarnLove"
• •Instagram Story Engaging Question: "Weekend knitting plans? 🧶 Show us what you're casting on! Tag us @wooltwist and use #WooltwistWIP for a chance to be featured. We love seeing your beautiful projects come to life! #KnittersOfInstagram #CraftCommunity"
• •Email Newsletter Snippet (promoting a new pattern): "Looking for your next exciting project? Our new '[Pattern Name]' pattern has just dropped! Designed by the talented [Designer Name], it's a modern take on a classic [item type]. Grab your needles and let's get started – we’re here to help if you have any twists and turns along the way! 😉 [Link to pattern] #WooltwistPatterns #Knitspiration"
• •Facebook Post (highlighting community): "We're so inspired by all the incredible projects you share using #WooltwistKnits! It’s amazing to see our yarns transformed into such beautiful creations. Thank you for being such a wonderful and creative community! Keep sharing your passion! ❤️ #CraftTogether #WoolCommunity"