Brand Tone

Authentic & Down-to-Earth, Friendly & Approachable, Trustworthy & Quality-Conscious, Proudly New Zealander, Comfort-Oriented

Brand Values

• •Quality
• •New Zealand Made
• •Heritage & Tradition
• •Natural & Sustainable
• •Customer Focus
• •Comfort & Warmth

Best Practices

• •Emphasize "New Zealand Made": Consistently highlight the origin of products, tapping into national pride and the reputation of NZ wool.
• •Use Warm, Friendly, and Authentic Language: Avoid overly corporate or technical jargon. Write as if you're having a friendly conversation with a customer in your physical store.
• •Highlight Natural Materials & Their Benefits: Focus on the unique qualities of merino, possum merino, and sheepskin (softness, warmth, breathability, durability). This reinforces the value and quality aspect.
• •Tell Your Story (Family-Owned, Heritage): Weave in the brand's history and family-owned nature where appropriate to build trust and a personal connection.
• •Focus on Comfort, Warmth, and Practicality: Connect the products to the tangible benefits they offer the customer, appealing to their desire for comfort and reliable clothing.

Social Perception

Positive Association with "Woolshed", Appreciation for NZ Made & Natural Fibres, Trust in Family-Owned Businesses, Expectation of Quality

Copy Examples

• •Wrap yourself in the heart of New Zealand. 🐑 Our [Product Name, e.g., Possum Merino Sweater] isn't just a garment, it's a piece of Kiwi heritage, crafted with the finest natural fibres for ultimate warmth and comfort. Family-owned and proudly NZ made since 1987. Discover the difference at woolshednz.com. #WoolshedNZ #NZMade #NaturalFibres #WarmthAndComfort #SupportLocalNZ
• •Woolshed NZ: Genuine New Zealand Knitwear & Sheepskin. Quality you can feel, from our family to yours.
• •...expertly crafted in New Zealand from pure merino wool. Naturally soft, breathable, and incredibly warm, it’s the perfect companion for those crisp mornings and breezy evenings. Experience the timeless quality of Woolshed NZ.
• •For over 30 years, our family at Woolshed NZ has been dedicated to bringing you the enduring comfort and quality of New Zealand's finest wool and sheepskin. From our roots in Cheviot to your wardrobe, we believe in honest, natural products that stand the test of time. Come feel the warmth of tradition.
• •Stay Cosy, Kiwi Style! Explore New Arrivals at Woolshed NZ.