Brand Tone

Adventurous & Inspirational, Eco-conscious & Responsible, Passionate & Authentic, Friendly & Community-oriented, Quality-focused & Trustworthy

Brand Values

• •Sustainability: Commitment to using recycled materials (primarily PET bottles) to minimize environmental impact.
• •Quality & Durability: Products are designed to be long-lasting and withstand outdoor activities.
• •Design & Functionality: Aesthetically pleasing gear that is also practical and comfortable for dogs.
• •Adventure & Exploration: Encouraging an active lifestyle for dogs and their owners.
• •Love for Animals & Nature: Evident in their product focus and imagery.
• •Circularity: Commitment to sustainability.

Best Practices

• •Prioritize "Eco-Adventurous" Language: Consistently weave in words and phrases that evoke both outdoor exploration ("trail," "expedition," "discover," "roam") and environmental responsibility ("recycled," "sustainable," "planet-friendly," "conscious choice").
• •Tell a Story: Connect with the audience by sharing the "why" behind the brand—the love for dogs, adventure, and a commitment to a better planet, as inspired by Maria and Yoda. Use storytelling in product descriptions and social media posts to make the gear relatable.
• •Focus on "We" and "Your Dog": Use inclusive language that builds a community. Speak directly to the dog owner about their "modern wolf" or "furry family member," emphasizing the shared experience of adventure and care.
• •Highlight Quality Through Benefits, Not Just Features: Instead of just saying "made with recycled PET bottles," explain the benefit: "durable gear that reduces your carbon pawprint." Explain how features like "twist-lock carabiners" lead to "added safety on your adventures."
• •Maintain Visual and Verbal Consistency: Ensure that the adventurous, natural, and high-quality imagery on Instagram and the website is matched by copy that is equally inspiring, clear, and authentic. The tone should feel like a trusted fellow adventurer who cares about your dog and the planet.

Social Perception

Positive, Trusted, Innovative & Modern, Appreciated for Eco-Friendliness. Customers and retailers view Woolly Wolf as a provider of high-quality, stylish, and eco-friendly dog gear.

Copy Examples

• •Headline: Gear Up for Greener Adventures. Body: Your best friend deserves the best, and so does our planet. Woolly Wolf crafts durable, stylish dog gear from recycled materials, ready for every muddy trail and sun-drenched peak. Explore responsibly. #WoollyWolf #SustainableAdventures
• •Headline: Built for the Wild. Designed for Your Wolf. Body: From urban explorations to backcountry expeditions, our recycled gear is made to keep up with your adventurous companion. Comfortable, reliable, and eco-consciously crafted. Unleash the explorer within. #ModernWolf #RecycledDogGear
• •Headline: More Adventure, Less Waste. Body: Every Woolly Wolf leash and collar gives plastic bottles a new leash on life. Join us on our mission to tread lightly and explore boldly. Discover gear that feels good, and does good. #EcoFriendlyPets #AdventureTogether
• •Headline: Inspired by Nature, Crafted for Comfort. Body: Our Nordic-designed harnesses and accessories offer the perfect blend of style, safety, and sustainability. Let your dog roam free in gear that’s as kind to them as it is to the Earth. #NordicDesign #DogComfort
• •Headline: Your Dog's Next Great Story Starts Here. Body: Equip your furry explorer with gear that’s ready for anything. Lightweight, durable, and made with recycled love. What journey will you embark on today? #ExploringDogs #WoollyWolfAdventures