Brand Tone

Passionate, creative, and community-centric. Friendly and approachable, avoiding technical jargon in favor of evocative and story-driven language. Enthusiastic and personal, positioning the brand as a fellow enthusiast.

Brand Values

• •Artisanal Quality & Craftsmanship
• •Sustainability and Natural Materials
• •Creativity and Inspiration
• •Community Engagement

Best Practices

• •Lead with the "Why": Always start with the inspiration or the story behind the yarn. Whether it's a walk in the woods or a favorite painting, this narrative is a key brand differentiator.
• •Use Sensory and Evocative Language: Words like "soft," "vibrant," "cozy," "misty," and "glowing" appeal to the crafter's imagination and their desire for a tactile experience.
• •Emphasize the "Hand-Made" Element: Consistently use terms like "hand-dyed," "small-batch," and "artisan" to reinforce the brand's commitment to quality and uniqueness, justifying its premium positioning.
• •Speak the Language of the Community: Use authentic, common hashtags (#knittersofinstagram, #indiedyedyarn, etc.) and engage with community-specific terms to show you are a genuine part of the crafting world.
• •Maintain a Warm and Encouraging Tone: Frame your copy to be encouraging and inspiring. The goal is to make customers feel empowered and excited to start their next project with Woolly Blues yarn.

Social Perception

Woolly Blues is perceived as a high-quality, trustworthy indie dyer, known for beautiful, unique yarns. The brand is seen as a source of pleasure to work with, bolstered by transparency in dyeing and fiber content. It resonates well with the crafting community due to its association with sustainability, natural, and high-quality wool, viewed as both an artistic endeavor and a reliable small business.

Copy Examples

• •Meet 'Fjord,' our latest colorway inspired by misty Nordic mornings. We've swirled deep teals and icy blues into our super-soft Merino base, creating a yarn that’s practically begging to become your next cozy sweater. We hand-dye every skein in small batches to make sure each one is just as magical as the landscape that inspired it. Can't wait to see what you create! Available in the shop now. #WoollyBlues #HandDyedYarn #KnitInspiration #IndieDyer #SustainableYarn
• •Tired of the same old yarn colors? It's time to knit with a story. At Woolly Blues, we pour passion, inspiration, and vibrant, sustainable color into every hand-dyed skein. Perfect for that one-of-a-kind project you've been dreaming of. Discover your new favorite yarn today and get 10% off your first order! Shop now: [Link]
• •Colorway: Autumn Campfire Remember the crackle and glow of a late-autumn bonfire? We've captured that feeling in this yarn. Rich, warm oranges melt into smoky charcoals and surprising flecks of golden light. Each skein is a unique, hand-dyed story, spun on our 100% Bluefaced Leicester base, known for its soft halo and beautiful stitch definition. Perfect for cozy shawls and heirloom-quality accessories that feel like a warm hug.
• •Subject: You Guys Are SO Creative! ✨ We are constantly blown away by the beautiful things you create with our yarns. This month, we're spotlighting a stunning 'Tidal' shawl knitted by @[username]! The way the deep blues and sandy tones worked up is just breathtaking. See her project and get inspired on our blog today. Have a project you'd like to share? Tag us at #woollybluesmakes for a chance to be featured!
• •Your next masterpiece starts with the perfect color. Discover our world of vibrant, sustainably-minded, hand-dyed yarns. From deep, moody blues to bright, cheerful speckles, find the skein that speaks to you. Pin your favorite for later! | Woolly Blues | Artisan Yarn for Knitting & Crochet.