Brand Tone

Enthusiastic, Proud, and Stylish

Brand Values

• •Australian Pride
• •Style
• •Durability
• •Comfort
• •Community

Best Practices

• •Emphasize the connection to Brisbane and Australian pride in product descriptions and marketing materials.
• •Use energetic and enthusiastic language when describing sunglasses and outdoor activities.
• •Incorporate relevant hashtags like #WoolloonShades, #OutdoorStyle, and #BrisbaneVibes to increase visibility.
• •Highlight the comfort, style, and durability of Woolloon sunglasses in all communications.
• •Collaborate with local businesses and influencers in Brisbane to strengthen community ties and brand awareness.

Social Perception

A brand synonymous with Australian pride, stylish outdoor living, and high-quality sunglasses.

Copy Examples

• •Gear up for your next adventure with Woolloon shades! Born from Brisbane pride, crafted for ultimate comfort and style. #WoolloonShades #OutdoorStyle #BrisbaneVibes
• •See Brisbane in a new light with Woolloon sunglasses! Inspired by the 2032 Olympics, designed for your ultimate outdoor experience.
• •Woolloon: Where Aussie pride meets cutting-edge style. Get your pair today and experience the difference!
• •From Woolloongabba to the world, Woolloon brings you sunglasses that are as durable as they are stylish. Shop the latest collection now!
• •Join the Woolloon family and show your love for Brisbane! Tag us in your Woolloon shades using #WoolloonShades and #BrisbaneVibes.