Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Helpful and Practical, Eco-conscious and Purpose-driven, Whimsical and Fun

Brand Values

• •Sustainability & Eco-Friendliness
• •Handmade Quality & Craftsmanship
• •Practicality & Usefulness
• •Customer Satisfaction & Joy
• •Personal Touch & Community
• •Zero Waste Principles

Best Practices

• •Always Use "Make Your Soul Shine & Ditch The Disposables": Integrate this core tagline or its sentiment frequently and naturally across all platforms and communications.
• •Embrace the Personal Touch: Continue using a friendly, slightly informal voice. Referencing "Katherine," "Big Woolla," or "we" (as a small, passionate team) helps maintain approachability. Share behind-the-scenes glimpses or personal anecdotes where appropriate.
• •Highlight "Handmade" and "Eco-Friendly" Benefits Together: Consistently link the craftsmanship and unique nature of handmade items with their positive environmental impact. Use descriptive words that evoke both quality (e.g., "well-stitched," "durable") and joy (e.g., "vibrant," "fun," "whimsical").
• •Keep it Positive and Solution-Oriented: Focus on the joy and ease of switching to reusables, rather than dwelling on negative environmental guilt. Present products as happy, practical solutions.
• •Engage with Your Community: Ask questions in social media posts, respond to comments with the established friendly and helpful tone, and feature user-generated content or reviews when possible to reinforce trust and the positive social perception of the brand.

Social Perception

Highly Positive, Trusted, Eco-Conscious Choice, Creative and Unique, Community-Oriented

Copy Examples

• •Instagram Post (New Fabric): Say HELLO to [Fabric Name]! 👋✨ We're so excited to add this vibrant (or cozy/funky) design to our collection of soul-shining reusables. Perfect for brightening up your lunchtimes or making those eco-swaps a little more joyful. Which handmade goodie would you love to see in this fabric? Let us know below! #WoollaWoollaHandmade #MakeYourSoulShine #DitchTheDisposables #HandmadeWithLove #NewFabric
• •Website Product Description (Reusable Sandwich Wrap): Tired of wrestling with single-use plastic? Our Reusable Sandwich Wraps are here to make your lunchtimes (and the planet!) a happier place. Lovingly handmade by Big Woolla right here in Hampshire, each wrap is designed to be super practical, easy to clean, and, of course, bring a little bit of joy with our gorgeous fabric choices. Ditch the disposables and let your soul shine, one sandwich at a time! Tested by our own families, so you know they're up to the job. 😉
• •Facebook Post (Market Announcement): Guess who's popping up at [Market Name] this weekend? 🎉 Come find the Woolla Woolla Handmade stall for a chat, a browse, and to stock up on all your favourite eco-goodies! Katherine (~Big Woolla~) will be there with a smile and a whole rainbow of reusable pouches, wraps, and cozies. Let's make ditching disposables fun, together! See you there! #ShopLocal #HandmadeMarket #EcoFriendlyLiving #WoollaWoollaOnTour
• •TikTok Video Caption (Showing product use): Life’s too short for boring lunches OR pesky plastic! 😉 Watch how our [Product Name] makes it easy to be eco-fabulous. ✨ What’s your favourite way to use yours? #ReusableRevolution #HandmadeMagic #EcoHack #SustainableStyle #WoollaWoollaHandmade #MakeYourSoulShine
• •Email Newsletter Snippet (Promoting Bowl Cozies): Too hot to handle? 🔥 Not anymore! Our bestselling Microwave Bowl Cozies are a game-changer for comfy, ouch-free snacking. Handmade with love and 100% cotton, they’re reversible (two fun looks in one!) and totally machine washable. Perfect for those cozy soup days or reheating leftovers. Grab yours and make your soul (and your hands!) shine. Shop now and cuddle up! ~ Hugs, Big Woolla