Brand Tone

Enthusiastic and Sharing, Informative and Helpful, Approachable and Friendly, Quiet/Subdued (due to inactivity)

Brand Values

• •Love of Craft: A clear appreciation for the skill, creativity, and satisfaction involved in fiber arts like knitting, crochet, felting, etc.
• •Community (Implied): Sharing content from various sources suggests a desire to be part of and contribute to the broader fiber arts community.
• •Inspiration: Showcasing diverse projects aimed to inspire followers to create.
• •Resourcefulness: Providing links to patterns and other pages positions it as a helpful resource.

Best Practices

• •Embrace Enthusiasm Genuinely: Let your passion for fiber arts shine through. Use positive language, emojis where appropriate, and share what genuinely excites you.
• •Focus on Sharing and Community: Position the brand as a helpful friend within the fiber arts world. Ask questions, encourage interaction, and share resources or inspiring work from others (with credit).
• •Keep it Approachable: Use clear, straightforward language that both beginners and experienced crafters can understand and relate to. Avoid overly technical jargon unless explaining it.
• •Be Visually Inspiring: Accompany copy with high-quality, appealing images of fiber, tools, and finished projects that align with the beauty and tactility of wool and fiber arts.
• •Stay Consistent (Even if Quiet): If the brand is a quieter curator rather than a loud seller, maintain that consistent voice. Regular, gentle sharing can be more effective for this persona than infrequent, aggressive marketing.

Social Perception

Based on the limited interaction on the Facebook page, the perception by its small group of followers was likely that of a pleasant, hobbyist page sharing interesting fiber art finds. It would likely be seen as a small, niche page, perhaps run by an individual or small team passionate about wool crafts. Due to its inactivity since 2020 and the website redirecting to a major brand (Lion Brand), current public perception (if any, for this specific page) would be that it's a defunct or abandoned project.

Copy Examples

• •Look at this adorable amigurumi pattern we stumbled upon! 😍 Perfect for a weekend project. Who’s ready to get their crochet hooks busy? Link in bio! #FiberArts #CrochetLove #DIYCrafts #WoolAndFiberArts
• •Felting magic! ✨ Isn't it amazing how loose fibers can transform into something so beautiful and solid? We're always in awe of the felting process. What's your favorite thing to felt? #FeltArt #WoolCraft #Handmade #CreativeJourney
• •Happy Monday, fiber friends! 👋 What creations are on your needles or hooks this week? Share your current WIPs (works in progress) with us in the comments – we’d love to see what you’re making! #KnittersOfInstagram #CrochetCommunity #FiberFun #WeeklyInspo
• •Dreaming of cozy sweaters? 🐑 Merino wool is your best friend! So soft, warm, and a joy to work with. What's your go-to fiber for winter projects? Let us know! #WoolLove #MerinoMagic #Knitspiration #FiberFacts
• •From a simple strand of yarn to a cherished heirloom – that's the power of fiber arts! 💖 Never stop exploring, learning, and creating. Your next masterpiece is just a stitch away. #CraftTherapy #HandmadeWithLove #WoolAndFiberArts #InspireCreate