Brand Tone

Helpful, Fun, Educational, Accessible, Trustworthy

Brand Values

• •Creativity & Imagination
• •Education through Fun
• •Accessibility
• •Support for Parents & Educators
• •Screen-Free Engagement
• •Child Development
• •Inclusivity & Diversity

Best Practices

• •Use a friendly and supportive tone to reassure parents and teachers.
• •Emphasize the fun and engaging aspects of the activities.
• •Highlight the educational value and skill-building benefits.
• •Clearly communicate the accessibility and ease of use of the resources.
• •Reinforce the brand's trustworthiness and established history.

Social Perception

High-quality, trustworthy, readily available, engaging, safe, and valuable for skill development.

Copy Examples

• •Keep kids busy without screens with our fun printables!
• •Unlock your child's creativity with our easy step-by-step drawing book.
• •Free resources for teachers to cover important topics like diversity and social justice.
• •Making learning fun since 2008!
• •Engaging activities designed for independent use by children.