Brand Tone

Innovative & Futuristic, Artistic & Sculptural, Accessible & Approachable, Playful & Whimsical, Conscious & Transparent, Warm & Inviting

Brand Values

• •Accessibility: Believing good design and ethical manufacturing should be accessible to everyone.
• •Innovation & Design: Constantly iterating on new designs, materials, and techniques, often inspired by organic forms and playful spontaneity. They embrace a 'form-first approach.'
• •Sustainability & Ethical Manufacturing: Prioritizing harm-reducing methods, using recycled and corn-based plastics, manufacturing locally in Brooklyn, and avoiding exploitative labor practices. They also sell products with minor blemishes to reduce waste.
• •Quality & Craftsmanship: Combining robotics with hand-assembly to create durable and beautiful products.
• •Transparency: Open about their processes and materials.
• •Community & Connection: Hoping their objects facilitate conversation, understanding, and delight between customers.

Best Practices

• •Embrace Imperfection and Process: Highlight the 'happy accidents' and the journey from digital design to physical product. Share behind-the-scenes content and be open about the innovative (and sometimes experimental) nature of 3D printing. This makes the brand relatable and human.
• •Balance Artistry with Accessibility: Use descriptive, evocative language that speaks to the sculptural and unique nature of the products, but always bring it back to how these designs can fit into everyday life and are made to be enjoyed by many, not just a select few.
• •Weave in Sustainability Naturally: Don't just state you're sustainable; explain *how* (e.g., 'crafted from corn-based bioplastic,' '3D printed in our Brooklyn studio to reduce waste,' 'giving 'oops' prints a second life'). Make it an integral part of the product's story, not just a footnote.
• •Be Playful and Warm: Reflect the 'wavy,' 'wiggly,' and 'ethereal' nature of the designs in your language. Use words that evoke coziness, delight, and a touch of whimsy, aligning with the brand's desire to make the world 'a more interesting place to live in.'
• •Stay True to the 'Anti-Opulence' Ethos: While the designs are premium and artistic, the language should remain grounded, honest, and transparent. Avoid overly pretentious or exclusive jargon. Focus on the intrinsic value, the story, and the positive impact of the products.

Social Perception

Positive, Unique & Artistic, Good Value, Trendy & Desirable, Responsive & Customer-Focused

Copy Examples

• •Headline: Illuminate Your World, Responsibly. Body: Discover Wooj Design: Where 3D-printed artistry meets sustainable practices. Each piece is crafted in our Brooklyn studio, bringing unique, warm light to your home. Good design for a better future. Call to Action: Shop the Collection.
• •Headline: Not Just a Lamp, It's a Wooj. Body: Born from playful experimentation and built by robots and humans in Brooklyn. Our Wavy Lamp isn't just a light source; it's a conversation, a piece of art, a commitment to accessible design. Experience the glow-up. Call to Action: Find Your Wooj.
• •Headline: The Future of Home, Printed Today. Body: Wooj Design harnesses cutting-edge 3D printing to create sculptural, ethereal home goods that don't cost the Earth—literally. Made with recycled and plant-based materials, because beautiful things shouldn't leave a heavy footprint. Call to Action: Explore Sustainable Design.
• •Headline: Good Design is for Everyone. That's Our Bright Idea. Body: We’re transparently 'anti-opulence.' At Wooj, we believe unique, ethically-made home decor should be within reach. Explore our collection of 3D-printed lights and objects, all designed and made with love in Brooklyn. Call to Action: Discover Affordable Artistry.
• •Headline: From Our Studio (Formerly a Closet) to Yours. Body: Wooj started small, with a big idea: to make cool, sustainable stuff. Every lamp, clock, and vase is still designed with that same passion and playfulness, now with a few more printers and people. Bring a piece of our journey home. Call to Action: Meet Our Designs.