Tono de Marca

Caring and empathetic, trustworthy and scientific, positive and encouraging, and community-oriented.

Valores de Marca

• •Health and Wellness
• •Quality and Transparency
• •Science-Backed Solutions
• •Customer Trust

Mejores Prácticas

• •Lead with the "Why": Start every piece of copy by addressing a specific pet owner concern (the "why"), whether it's an itch, a limp, or a dull coat, before introducing the product as the solution.
• •Blend Heart and Science: Combine emotional, relatable language about the human-animal bond with clear, trustworthy scientific points (e.g., "vet-approved," "natural ingredients," "Omega-3s").
• •Show, Don't Just Tell: Use customer testimonials, user-generated photos, and before-and-after stories in your copy to provide social proof and demonstrate the product's effectiveness.
• •Maintain a Helpful, Authoritative Tone: Position the brand as a knowledgeable friend. The tone should be approachable but also confident and backed by veterinary expertise.
• •Focus on the Outcome: Emphasize the end benefit for the dog and owner—a happier, more energetic, and comfortable dog, leading to more quality time and peace of mind for the owner.

Percepción Social

Perceived as effective and reliable, a trustworthy local brand, and a problem-solver for specific canine health issues.

Ejemplos de Copy

• •Is constant scratching and licking keeping your dog from being its happy self? It could be their gut health. Our Probiotic Snacks are vet-formulated to soothe sensitive skin from the inside out. See the difference and bring back the joy. #WoofyLab #HappyDog #SkinHealth
• •More joyful jumps, more happy wags. Our premium joint supplements are packed with Omega-3 and vitamins to support mobility and reduce inflammation. Give your best friend the gift of comfortable play, every day.
• •The sound of a happy, healthy tummy. ✨ Watch Nala enjoy her favorite Probiotic Snacks! They’re not just tasty, they’re packed with goodies for better digestion and a stronger immune system. Link in bio! #DogSupplements #ASMR #DogTok #WoofyLabRomania
• •Did you know that 70% of your dog's immune system is in their gut? A balanced digestive system is key to their overall wellness. Our vet-formulated Probiotic Snacks are an easy, tasty way to support their health from the inside out. Learn more on our blog!
• •Give your dog the best with Woofy Lab's Salmon Oil. Sourced from the purest waters, our potent formula is rich in Omega-3 fatty acids to support a glossy coat, healthy skin, and sharp cognitive function. No additives, no fillers—just pure, natural goodness for your beloved companion.