Brand Tone

Friendly and Approachable, Passionate and Caring, Informative and Expert-Driven, Positive and Upbeat, Community-Focused

Brand Values

• •Safety and Comfort
• •Quality
• •Dog-Centric Design
• •Customer Service Excellence
• •Style and Vibrancy
• •Integrity and Trust
• •Family-Run Ethos

Best Practices

• •Always Prioritize the Dog's Perspective and Well-being: Frame benefits and features around how they positively impact the dog (e.g., "freedom to move," "gentle on their neck," "happy adventures").
• •Maintain a Friendly, Conversational, and Slightly Playful Voice: Use contractions, ask questions, and incorporate positive, emotive language. Emojis can be used judiciously on social media to enhance warmth.
• •Back Up Claims with Expertise (Where Applicable): When discussing safety or design, subtly reference the collaboration with vets and physios to build trust without sounding overly clinical.
• •Be Genuinely Enthusiastic and Passionate: Let the love for dogs shine through in your wording. This authenticity resonates with fellow dog lovers.
• •Focus on Community and Shared Experiences: Encourage interaction, feature customers, and use inclusive language like "our Woofles pack" to foster a sense of belonging.

Social Perception

Highly Positive Customer Reviews, Trusted by Professionals, Reliable and Reputable, Good Value, Innovative

Copy Examples

• •🐾 Big Wags for a Big Announcement! 🎉 Introducing our new 'Adventure Ready' harness range! Designed with vets for ultimate comfort and safety, these beauties come in 5 vibrant colours to make your furry friend the most stylish pup in the park. Explore the collection and let the adventures begin! #WooflesLtd #DogHarness #NewProduct #HappyDogs #SafeAndStylish
• •Just look at @[UserDogName]'s happy face in their Woofles gear! 😍 We absolutely LOVE seeing your pups enjoying their walks in comfort and style. Thanks for sharing, [User]! Want your dog to be featured? Tag us in your Woofles adventures! #WooflesPack #CustomerLove #DogAdventures #ComfortForPaws #DogLife
• •At Woofles, your dog's well-being is our top priority. That's why our Endurance Harness is co-designed with canine physiotherapists, ensuring a non-restrictive fit that allows for natural movement. Made with premium, durable materials and featuring secure, lockable buckles, you can walk with confidence knowing your best friend is both safe and comfortable. Because every walk should be a joy!
• •Spoil Your Pup! Insider Access to Our Latest Enrichment Toys + A Little Treat From Us 🦴
• •It all started with our own furry family members and a simple wish: to find accessories that were truly safe, wonderfully comfortable, and didn't compromise on fun! As a family-run business, every Woofles product is crafted with the same love and care we give our own dogs. We're passionate about helping you make every moment with your companion joyful and worry-free.