Brand Tone

Friendly and Approachable, Caring and Trustworthy, Passionate and Enthusiastic, Community-Oriented, Wholesome and Natural

Brand Values

• •Health and Well-being of Pets
• •Natural and Quality Ingredients
• •New Zealand Made and Sourced
• •Family-Run Business
• •Transparency
• •Customer Satisfaction
• •Love for Animals
• •Sustainability

Best Practices

• •Always Prioritize "Natural" and "Healthy": These are core to the brand. Every piece of copy should reinforce the commitment to natural ingredients and the health benefits for dogs.
• •Emphasize "NZ Made" and "Family-Run": Highlighting local roots and the personal touch of a family business builds trust and connection.
• •Use Warm, Friendly, and Caring Language: Address the audience as fellow dog lovers. Use words like "furry friend," "best mate," "loyal companion," "love," and "care."
• •Be Transparent and Honest: Clearly communicate what's in the treats (and what's not). Avoid jargon and be straightforward.
• •Incorporate a Passion for Dogs: Let the genuine love for animals shine through in the writing. Share stories, ask engaging questions about pets, and celebrate the human-animal bond.

Social Perception

Customers and the public generally perceive Woofas Barkery as a reputable provider of high-quality, natural, and healthy dog treats. The brand is seen as trustworthy due to its transparency about ingredients and its family-run, local identity. There's an appreciation for the handcrafted, artisan nature of their products. Pet owners value that the treats are suitable for dogs with sensitivities. The commitment to New Zealand-made products resonates positively with the local market.

Copy Examples

• •Facebook/Instagram Post: "Fuel your furry friend's adventures the natural way! 🐾 Our [Product Name] treats are handcrafted in Rolleston with love and only the best NZ ingredients – because your best mate deserves nothing less. What's your pup's favourite Woofas flavour? #WoofasBarkery #NaturalDogTreats #NZMade #HappyDogs"
• •Product Description Snippet: "Give your loyal companion the gift of pure, wholesome goodness. Our Chunky Liver Chip Cookies are made with locally sourced NZ lamb liver and absolutely no artificial nasties. Just tail-wagging deliciousness, baked with care by our family for yours."
• •Email Newsletter Subject: "Spoil Your Pup (Naturally!) with Woofas' Latest Batch!" Body Snippet: "Here at Woofas Barkery, we believe that happy dogs are healthy dogs! That’s why we pour our hearts into baking delicious, all-natural treats right here in Canterbury. This week, we're excited to share..."
• •Website "About Us" Excerpt: "From our family to yours, Woofas Barkery is more than just a business – it's a passion for bringing joy and health to Kiwi dogs. We started in our Rolleston kitchen with a simple mission: to create treats we'd be proud to feed our own furry family members. That means real, natural New Zealand ingredients and a whole lotta love in every bite!"
• •Promotional Offer: "Treat your top dog! 🐶 For a limited time, get 15% off all our handcrafted, natural treat pouches. Because nothing says 'I love you' like a healthy, delicious Woofas snack. Made with care, right here in NZ. #DogLove #HealthyTreats #WoofasNZ"