Brand Tone

Eco-conscious and Responsible, Friendly and Approachable, Stylish and Adventurous, Authentic and Genuine, Innovative

Brand Values

• •Sustainability
• •Quality
• •Style
• •Community & Giving Back
• •Integrity and Responsibility
• •California Inspired

Best Practices

• •Lead with Sustainability: Always weave in the eco-friendly aspect, whether it's about materials, the Recycle Program, or tree planting. This is a core differentiator.
• •Embrace the California Vibe: Use language that evokes a sense of adventure, nature, and a laid-back, stylish lifestyle.
• •Keep it Friendly and Authentic: Write in a conversational, approachable manner. Share the "family-owned" aspect and be transparent about your mission.
• •Highlight Uniqueness and Craftsmanship: Emphasize the natural materials and the unique character of each pair, especially those made from recycled sources.
• •Encourage Community and Action: Invite customers to participate in your programs (Recycle, Plant a Tree) and share their Woodzee moments (UGC). This reinforces shared values.

Social Perception

Woodzee is generally perceived as a positive and reputable brand by customers and online media as an Eco-Friendly Leader, Stylish and Unique, Good Value, Trustworthy, and Innovative.

Copy Examples

• •Headline: See the Good. Do the Good. Wear Woodzee. Body: Explore the world through sustainably crafted eyewear. Every pair helps plant a tree and supports our mission to blend style with nature. Adventure awaits, responsibly.
• •Headline: California Roots. Global Impact. Body: Inspired by the Golden State, made for the conscious explorer. Our sunglasses aren't just accessories; they're a statement. Join the Woodzee family and wear your values.
• •Headline: Don't Just Recycle. Reimagine. Body: Our Recycle Program turns old shades into new possibilities (and a sweet discount for you!). It's style that’s kinder to the planet. Ready for an upgrade?
• •Headline: From Skateboard Decks to Sun Protection. Radically Sustainable. Body: We’re giving old wood new life. Our recycled skateboard sunglasses are as unique as your adventures. Grab a pair and make a statement without saying a word.
• •Headline: Sun-Kissed Style, Earth-Friendly Soul. Body: Feel the California vibe in every pair of Woodzees. Lightweight, durable, and designed with nature in mind. Look good, feel good, do good.