Brand Tone

Authentic & Down-to-Earth, Welcoming & Friendly, Heritage-Proud & Established, Quality-Driven & Passionate, Rustic & Charming

Brand Values

• •Quality & Consistency
• •Family & Tradition
• •Authenticity & Unpretentiousness
• •Customer Experience
• •Connection to Place
• •Hospitality

Best Practices

• •Embrace "Unpretentious Excellence": Always balance mentions of awards and quality with the friendly, down-to-earth, and welcoming nature of the brand. Avoid overly formal or boastful language.
• •Highlight the "Rustic Charm" and Setting: Use descriptive words that evoke the cosy, natural, and scenic environment of the winery and The Nookery Café. Mention the forest, the loam, the "nook in the woods."
• •Weave in the Heritage Story: Subtly remind the audience of the winery's established history (since 1982) and family ownership, as this builds trust and authenticity.
• •Speak with a Friendly, Welcoming Voice: Address the audience directly and warmly. Use inviting language that makes them feel like a valued guest. Reflect the positive staff interactions noted in reviews.
• •Showcase the Full Experience: Remember to include The Nookery Café, the dog-friendly aspect, the gift shop, and the overall welcoming atmosphere alongside the wine itself. This reinforces the "complete Margaret River experience."

Social Perception

Highly Regarded Local Gem, Destination for Wine and Food Lovers, Trustworthy & Knowledgeable, Relaxing Getaway, More than just a Winery

Copy Examples

• •Headline: Woody Nook Wines: Real Margaret River. Real Character. Body: Step away from the everyday and into our rustic haven. Since 1982, we've been crafting award-winning wines with passion, not pretense. Taste the difference family ownership and prime Margaret River soil make. Visit our cosy cellar door and The Nookery Café – where good wine and great company meet.
• •Headline: Uncork Unpretentious Quality. Body: At Woody Nook, we let our wines do the talking. Critically acclaimed, yet always down-to-earth. Explore distinctive Margaret River varietals, handcrafted with care from our family-owned estate. Your warm welcome awaits.
• •Headline: More Than Wine, It's a Woody Nook Welcome. Body: Nestled in a nook of the woods, discover the heart of Margaret River. Enjoy our award-winning wines, savour fresh local flavours at The Nookery Café, and feel the genuine charm that’s been our signature for over 40 years. Bring your friends, family, and even your furry companions!
• •Headline: Your Cosy Corner in Margaret River. Body: Woody Nook Wines: where heritage meets heartfelt hospitality. Taste the passion in every bottle, from our pioneering vines to your glass. Linger over lunch, browse unique gifts, or simply soak in the tranquil forest views. This is the authentic Margaret River experience.
• •Headline: Award-Winning Taste, Down-to-Earth Charm. Body: Why choose between world-class wine and a genuinely friendly welcome? At Woody Nook Wines, you get both. Discover our family’s commitment to quality in every sip and our café’s dedication to delicious, locally-sourced fare. Experience the Woody Nook difference.