Brand Tone

Authentic, traditional, expert, approachable yet authoritative, grounded, and respectful of heritage.

Brand Values

• •Heritage & Tradition
• •Terroir & Sense of Place
• •Quality & Craftsmanship
• •Family & Community
• •Authenticity

Best Practices

• •Lead with Heritage and Place: Always connect the wine back to the Clare Valley, the Skilly Hills, and the specific vineyard. Use descriptive language that evokes the landscape and climate.
• •Emphasize the "Maker's Touch": Reference Kevin Mitchell's expertise and philosophy. Using terms like "The Maestro," "crafted by," and "hands-on approach" reinforces the brand's core value of craftsmanship.
• •Use a Vocabulary of Authenticity: Employ words like "genuine," "traditional," "heritage," "small-batch," and "terroir." Avoid corporate jargon or overly slick marketing language. The tone should feel as grounded as the vineyard itself.
• •Tell the Story: Every piece of copy is an opportunity to tell a small part of the Woodvale story essential whether it's about the family history, the "Sharegarden" concept, or the minimal intervention philosophy.
• •Let Quality Speak for Itself: Leverage accolades and positive reviews subtly. Instead of just stating a score, frame it as recognition of the brand's dedication, e.g., "Honored to have our commitment to traditional winemaking recognized by Halliday Wine Companion."

Social Perception

Perceived as a high-quality, trustworthy, and authentic producer of classic Clare Valley wines. Credibility is enhanced by Kevin Mitchell's respected name, seen as a passion project focused on characterful wines, and a "nod to classic winemaking done well," with numerous accolades solidifying excellence.

Copy Examples

• •From our Skilly Hills home to your glass. We believe the best wines tell a story of their origin. Guided by generations of Clare Valley heritage, we let the land lead the way. #WoodvaleVintners #ClareValley #Terroir #FamilyWinery #AustralianWine
• •Woodvale Vintners is more than a winery; it esential a return to what matters. Founded by Kevin Mitchell, the Clare Valley esential first Winemaker of the Year, our philosophy is simple: keep it small, stay true to the vineyard, and craft wines with character and a sense of place. It esential a hands-on approach, guided by tradition and a deep love for the Skilly Valley.
• •Discover the heart of Clare Valley Shiraz. Our 2021 Sharegarden Shiraz is crafted in small batches with minimal intervention, a true expression of the season and soil. Rich, spicy, and unforgettable. Order today and taste the tradition. #Shiraz #ClareValleyWine #BoutiqueWine #KevinMitchell
• •A Clare Valley classic, reimagined. Our Watervale Riesling sings with notes of lime, green apple, and a distinct minerality that speaks of its origin. Crafted by 'The Maestro' Kevin Mitchell, this is a wine of searing natural acidity and perfect balance esentialvibrant now, and with the potential to age gracefully for years to come.
• •A Taste of Heritage: New Releases from the Skilly Hills. Hello [Name], We esentialre excited to share our latest vintages with you esentialwines that have been patiently crafted to reflect the unique beauty of our corner of the Clare Valley. As a member of the Woodvale family, you get first access. Explore the new releases before anyone else.