Brand Tone

Aspirational, stylish, and adventurous. Also approachable luxury and Italian craftsmanship. Youthful and fun.

Brand Values

• •Adventure and Exploration
• •Individuality and Self-Expression
• •Quality and Craftsmanship
• •Innovation
• •Customer Connection
• •Heritage with a Modern Twist

Best Practices

• •Embrace the Explorer Archetype: Use language that evokes a sense of adventure, discovery, and freedom. Words like "journey," "explore," "discover," "navigate," and "wanderlust" should be staples.
• •Highlight Italian Heritage and Quality: Subtly weave in references to Italian craftsmanship, design, and the brand's origins near Venice to reinforce the perception of quality and style.
• •Focus on Personalization and Storytelling: Encourage customers to see the products as extensions of their own stories and travels. Use phrases that speak to individuality and making memories.
• •Maintain an Aspirations Yet Accessible Voice: While showcasing style and adventure, ensure the tone remains welcoming and relatable to a broad audience of travel and fashion enthusiasts.
• •Visual and Verbal Consistency: Ensure that the aspirational and adventurous tone used in text is consistently reflected in the brand's imagery and visual content across all platforms.

Social Perception

An original Italian brand offering unique, travel-inspired watches and jewelry. Many customers appreciate the design and the story behind the brand. Significant global following and a large customer base.

Copy Examples

• •Chart your own course. Our World Map watch isn't just a timepiece; it's a reminder that adventure awaits. Where will you explore next? #WoodstockZambon #NavigateYourWorld
• •Italian design, global spirit. Crafted for the modern explorer, our latest collection blends timeless elegance with the thrill of discovery. Find your signature piece. #MadeInItaly #TravelInStyle
• •More than just an accessory, it's a story waiting to be told. Personalize your Woodstock Zambon jewelry with coordinates that whisper of unforgettable journeys. #MyWoodstockStory #WearYourTravels
• •From the cobblestone streets of Italy to the far corners of the globe, carry a piece of the world with you. Our travel-inspired designs are made for making memories. #Wanderlust #ItalianCraftsmanship
• •Dare to be different. Express your unique journey with a Woodstock Zambon timepiece – where innovative design meets the soul of an adventurer. #BeOriginal #ExploreMore