Brand Tone

Aspirational & Accomplished, Premium & Quality-Focused, Approachable & Engaging, Authentic & Passionate, Celebratory & Nostalgic.

Brand Values

• •Excellence & Dedication
• •Quality & Craftsmanship
• •Legacy
• •Passion
• •Community & Connection
• •Innovation

Best Practices

• •Embody Excellence: Always use language that reflects high standards, achievement, and dedication, mirroring Charles Woodson's career.
• •Highlight Craftsmanship & Quality: Consistently mention the unique aspects of the whiskey – the Kentucky origin, wine barrel finishing, and the resulting flavor profile – to reinforce its premium nature.
• •Maintain an Authentic Voice: Ensure the copy sounds genuine and passionate, as if Charles Woodson himself is sharing his creation. Avoid overly corporate or generic language.
• •Connect with Heritage & Legacy: Regularly weave in elements of Woodson's story, his sports connections (Raiders, Michigan, Packers), and the idea of "building your own legend" to resonate with fans and create an aspirational feel.
• •Be Celebratory and Inclusive: Use an upbeat and engaging tone that invites consumers to share in the success and enjoyment of the whiskey, whether they are long-time fans or new to the brand.

Social Perception

Strongly Tied to Charles Woodson, Respected for Quality, Seen as a Premium, Yet Accessible Spirit, Innovative and Modern, Authentic Due to Founder's Involvement.

Copy Examples

• •Headline: From the Hall of Fame to Your Home Bar. Experience Woodson Whiskey. Body: Charles Woodson didn't just play the game; he defined it. Now, he brings that same legendary commitment to every bottle of Woodson Whiskey. Crafted with passion, finished in wine casks for unparalleled smoothness. Taste the legacy. #BuildYourLegend
• •Headline: More Than a Bourbon. It's a Statement. Body: Woodson Whiskey isn't just about what's in the glass. It's about the journey, the dedication, the pursuit of greatness. Finished in Charles Woodson's own Napa Valley wine barrels, each sip is a story of excellence. What will your story be?
• •Headline: The Spirit of a Champion. Body: Celebrate victory, big or small, with Woodson Whiskey. Inspired by a career built on iconic moments, our bourbon is crafted for yours. Smooth, complex, and undeniably Woodson.
• •Headline: Game Day. Whiskey Day. Woodson Day. Body: Elevate your traditions with the official bourbon of legends and champions. Whether you're cheering from the stands or your couch, make Woodson Whiskey part of your winning ritual. Rich flavor, smooth finish – the perfect call.
• •Headline: Crafted with Passion. Finished with Character. Body: Just as Charles Woodson left his mark on the field, Woodson Whiskey leaves its mark on your palate. Kentucky bourbon, artfully aged and finished in French oak wine barrels for a taste that's as unique and memorable as the man himself. Discover the difference.