Brand Tone

Authentic & Down-to-Earth, Passionate & Proud, Appreciative & Customer-Focused, Artisanal & Quality-Conscious, Community-Oriented

Brand Values

• •Quality Craftsmanship
• •Uniqueness & Design
• •Customer Satisfaction
• •Family & Community
• •Sustainability/Responsibility
• •Made in Canada (Local Pride)

Best Practices

• •Embrace Storytelling: Share the "why" behind the business – the family aspect, the passion for craft, the local roots. This builds connection and reinforces authenticity.
• •Highlight "Handcrafted" and "Quality": Consistently use terms that emphasize the artisanal nature and superior quality of the products. Words like "hand-forged," "artisanal," "unique," "carefully crafted," "high-quality materials" should be staples.
• •Maintain a Warm, Personal, and Appreciative Voice: Address customers with warmth. Express gratitude for their support. Even automated messages can carry a personal touch.
• •Showcase Canadian/Local Pride (Authentically): Mentioning that products are "Made in Canada" or "Crafted in Saskatchewan" appeals to customers who value supporting local and national businesses, and it grounds the brand in its origin.
• •Be Consistent Across All Platforms: Ensure the tone used on the website, social media, Etsy, and any customer communication (emails, DMs) is harmonious. This builds a strong, recognizable brand identity.

Social Perception

Highly Positive, Trustworthy & Reputable, Artisanal & Authentic, Support-worthy

Copy Examples

• •Product Description (for a shelf): Bring a touch of rustic charm and handcrafted quality into your home with our [Product Name] shelf. Forged with passion in our little workshop in Lafleche, Saskatchewan, each piece tells a story of wood and iron, thoughtfully shaped by our family hands. Perfect for showcasing your treasures, knowing it’s built to last, just for you.
• •Social Media Post (Instagram - showing a custom sign): From our family to yours, another custom creation heads to its new home! ✨ We love bringing your unique ideas to life with hand-forged iron and locally sourced wood. What can we craft for you? #WoodRiverIronWorks #HandcraftedInCanada #FamilyBusiness #CustomDecor #MadeWithLove
• •About Us Snippet (for website or brochure): More than just iron and wood, we're a family of artisans in the heart of Saskatchewan, dedicated to crafting pieces that bring warmth and character to your spaces. At Wood River Iron Works, quality craftsmanship and a love for unique design are at the core of everything we do. We're proud to make it local, and grateful to share our passion with you.
• •Email to a Customer (post-purchase): Hi [Customer Name], just a little note from our family here at Wood River Iron Works to say a big thank you for your recent order! We're so excited for you to receive your handcrafted [Product Name] and hope it brings a special touch to your home. We poured our hearts into making it!
• •Pinterest Pin Description (for a collection of hardware): Elevate your home with the enduring beauty of hand-forged hardware. Discover unique, artisanal pieces from Wood River Iron Works, proudly crafted in Canada to add that perfect rustic or colonial touch. #ArtisanHardware #RusticHome #HandForged #ShopSmallCanada