Brand Tone

Heartfelt & Nostalgic, Family-Oriented & Friendly, Craft-Focused & Authentic, Appreciative & Engaging

Brand Values

• •Craftsmanship & Quality
• •Preserving Memories
• •Customer Satisfaction
• •Family & Tradition
• •Authenticity & American Made

Best Practices

• •Always Emphasize "Memories": The core of the brand is turning photos into lasting memories. This emotional connection should be woven into most communications.
• •Highlight "Handcrafted" and "Family-Owned": These are key differentiators that build trust and convey authenticity and care.
• •Use Warm and Approachable Language: Avoid overly corporate or technical jargon. Keep the tone friendly, as if speaking to a neighbor or friend.
• •Incorporate Storytelling: Share the brand's history or customer stories (with permission) to create a deeper connection and showcase the sentimental value of the products.
• •Maintain Visual Consistency: While this is about copywriting, ensure the visuals used alongside the copy (e.g., in social media, on the website) also reflect the rustic, heartfelt, and quality nature of the wooden products.

Social Perception

Trusted & Reliable, Unique & Creative, Community-Oriented, Gift-Worthy

Copy Examples

• •Hold onto your favorite moments, beautifully. Transform your cherished photos into timeless, handcrafted slatwood art. Made with love, in our family workshop, for your family's memories.
• •More than just a photo. It's a memory, crafted in wood. From our family to yours, since 1984. Let us help you create a unique piece that tells your story. #MemoryMakersUnlimited #HandcraftedKeepsakes
• •Found a photo that makes you smile? Let's print it on wood! Our custom slatwood art is made with care right here in Pennsylvania. Perfect for your home or as a heartfelt gift. Order yours today!
• •They left paw prints on your heart, now cherish their memory forever. Our beautiful slatwood memorials offer a comforting way to remember your beloved pet. Handcrafted with compassion. #PetMemorial #MemoryMakers
• •Spotted us at the festival? Bring those memories home! Turn your event snaps into stunning slatwood art. Fast, easy, and a unique way to remember the good times. #CustomWoodPrints #EventKeepsakes