Brand Tone

Artisanal & Passionate, Appreciative & Customer-Oriented, Proud & Quality-Focused, Enthusiastic & Engaging

Brand Values

• •Craftsmanship
• •Exclusivity & Uniqueness
• •Quality & Durability
• •Aesthetic Beauty
• •Customer Satisfaction

Best Practices

• •Embrace Storytelling: Share the narrative behind the craftsmanship – the origin of the wood (if notable/sustainable), the inspiration for a design, or the care taken in creating each piece. This reinforces the artisanal and passionate values.
• •Use Evocative Language: Incorporate words that appeal to the senses and highlight the beauty, texture, and uniqueness of the wood and resin (e.g., flowing resin, rich grain, velvet finish, one-of-a-kind).
• •Highlight Exclusivity and Craftsmanship Consistently: Regularly use terms like handmade, exclusive, custom-made, artisan-crafted, and peça única (unique piece) to reinforce these core brand values.
• •Maintain a Warm and Appreciative Voice with Customers: When responding to comments, inquiries, or reviews, maintain a friendly, helpful, and grateful tone, reflecting the positive interactions seen in existing testimonials.
• •Visual and Textual Harmony: Ensure the copywriting complements the high-quality, artistic imagery used on Instagram and the website. The words should enhance the visual story of beauty, craftsmanship, and exclusivity. For instance, if a product is shown in a luxurious setting, the copy should echo that level of sophistication and artistry.

Social Perception

Positive (among engaged audience), Perceived as High-Quality Artisan Goods, Limited Broader Public Awareness (based on search results), Potentially Niche

Copy Examples

• •Dive into the heart of nature with our latest masterpiece. Each swirl of resin, every grain of sustainably sourced wood, tells a story of passion and meticulous craftsmanship. This isn't just a table; it's the soul of your living space, handcrafted exclusively for you. ✨ DM us to bring this 'arte em madeira' home. #WoodLoveStore #ResinArt #HandmadeLuxury #ExclusiveDesign #WoodworkingPassion
• •More than just a cutting board – it's a piece of Wood Love Store artistry for your kitchen. Crafted by hand for lasting beauty and exceptional durability. Perfect for the passionate chef, a unique gift, or simply elevating your everyday. Discover the love in every detail. Shop now! #FeitoAMãoComAmor #KitchenArt #WoodCraft #UniqueGifts #DurableDesign
• •At Wood Love Store, we don't just work with wood; we speak its language. Our passion lies in transforming raw, natural beauty into exclusive, handcrafted pieces that resonate with your style. From stunning resin river tables to unique custom gifts, every creation is a testament to our dedication to quality and the timeless allure of wood. Experience the art of 'feito a mão'. #WoodLoveStory #ArtisanalQuality #PassionForWood #ExclusivePieces #BrazilianCraftsmanship
• •✨ Unveiling New Handcrafted Treasures at Wood Love Store! ✨ (Body snippet): Be the first to experience our latest collection of exclusive, handmade wood and resin art. Each piece is crafted with passion, designed to bring unique beauty and lasting quality to your home...
• •Elevate Your Home with Exclusive Wood Art! 🌳 Enjoy [Discount]% off our handcrafted resin tables this week only. Each piece a unique statement, built with passion and precision. Bring lasting beauty home. #WoodLoveSale #HandcraftedFurniture #ResinTableArt #LimitedTimeOffer #ArtInWood