Brand Tone

Friendly, personal, heartfelt, approachable, and community-oriented.

Brand Values

• •Customer-Centricity
• •Support for Local Businesses
• •Sustainability
• •Quality and Freshness
• •Value
• •Heritage

Best Practices

• •Always Lead with "Heart": Whether it's a social media caption or website copy, infuse the language with warmth and personality. Use words like "love," "care," and "special" to reflect the brand's heartfelt approach.
• •Champion "Local": Continuously mention the use of local flowers and the support for other local businesses. This reinforces community values and appeals to customers who want to support local commerce.
• •Highlight the "Photo Guarantee": This is a significant point of difference. Regularly remind customers of this unique service, as it builds trust and demonstrates a commitment to quality and customer satisfaction.
• •Emphasize Freshness and Quality: Use descriptive language to talk about the flowers – "vibrant," "freshly picked," "long-lasting." This justifies the quality and value of their products.
• •Maintain a Personal and Approachable Tone: Write as if you are speaking to a friend. Keep sentences clear, friendly, and direct. When responding to comments or reviews, maintain this personal tone to foster a sense of community around the brand.

Social Perception

Overwhelmingly positive; customers perceive the service as high-quality, fast, and professional, with consistently gorgeous and beautifully arranged flowers. Personal touches like the Photo Guarantee and direct interactions foster a perception of genuine care. The online-only model is seen as offering great value, and their commitment to local and eco-friendly products is highly praised.

Copy Examples

• •Surprise someone special with a burst of Nelson sunshine. Our florist's choice bouquet is a unique creation of the freshest local blooms, handcrafted with love, just because. Let us deliver a smile for you today.
• •Your love story is unique. Your flowers should be too. As Nelson's original florist since 1954, we've been telling love stories with flowers for generations. Let's sit down and design the perfect florals that reflect your journey, your style, and your love. Supporting local growers, we promise beauty that's both stunning and sustainable.
• •Discover the best of Nelson, all wrapped up in one beautiful gift. Our gift boxes feature stunning fresh flowers alongside handcrafted chocolates, artisanal soaps, and beautiful baby toys from our favourite local creators. It’s more than a gift; it’s a celebration of our community.
• •We loved creating this vibrant bouquet for a special birthday today! 🎂 We get our blooms fresh from local growers, which is why they always look so full of life. P.S. We sent a snap of this to our lovely customer before it went out the door – it's our favorite part of the process! #WoodleaFloralStudio #NelsonFlorist #LocalLove #FlowerDeliveryNZ
• •Beautiful flowers shouldn't cost the Earth. We're committed to sustainable floristry, from sourcing our flowers locally to our eco-friendly packaging. When you order from Woodlea, you're choosing a florist that cares for our planet as much as we care for your special moments.