Brand Tone

Inspiring & Adventurous, Warm & Inviting, Creative & DIY-Friendly, Elegant & Sophisticated, Authentic & Genuine

Brand Values

• •Craftsmanship & Quality
• •Love of Travel & Exploration
• •Family & Togetherness
• •Individuality & Personalization
• •Sustainability & Nature
• •Customer Satisfaction

Best Practices

• •Emphasize Storytelling: Encourage customers to share their travel stories and how the map fits into their lives. Use language that evokes memories, dreams, and adventures.
• •Highlight Craftsmanship and Natural Beauty: Consistently mention the handmade quality, the natural wood materials, and the intricate details. Use descriptive words that appeal to tactile and visual senses (e.g., "smooth finish," "rich grain," "precisely engraved").
• •Foster a Sense of Community: Utilize user-generated content extensively. Encourage sharing of installation photos and travel memories using specific hashtags. Frame the product as a conversation starter.
• •Maintain an Inspirational and Positive Voice: Focus on the joy of travel, the satisfaction of creation, and the beauty of the product. Copy should feel uplifting and aspirational.
• •Be Authentic and Transparent: Clearly communicate product details (materials, assembly, shipping). If addressing sustainability, provide specifics about sourcing or practices. Build trust by being genuine in all communications.

Social Perception

High-Quality Product, Unique Statement Piece, Worth the Investment, Inspiring and Meaningful, Engaging and Fun, Gift-Worthy

Copy Examples

• •Headline: Chart Your Adventures. Craft Your World. Body: Bring the spirit of travel into your home with our handcrafted Wooden World Maps. More than just decor, it's a canvas for your memories and a beacon for future journeys. Assemble your story, piece by piece. (Tone: Inspiring, Creative)
• •Headline: The World Awaits, Beautifully Rendered in Wood. Body: Discover the art of exploration. Our intricately detailed 3D Wooden World Maps are designed to inspire your next adventure and add a touch of natural elegance to your space. Handcrafted with passion, built to last a lifetime. (Tone: Elegant, Adventurous)
• •Headline: Gather, Create, Explore. Your Family's Next Adventure Starts Here. Body: Make memories together, from unboxing to the final piece. Our Wooden World Maps are a fun, engaging DIY project that transforms your wall into a stunning tribute to the world's wonders. Spark conversations and inspire dreams. (Tone: Warm, Family-Oriented)
• •Headline: More Than a Map. It's Your Journey, Artfully Displayed. Body: Each Wooden World Map is a testament to unique craftsmanship and your personal story. Pin your travels, dream of new horizons, and own a piece of art that’s as individual as you are. Eco-friendly materials, timeless design. (Tone: Authentic, Personalized)
• •Headline: Elevate Your Space with the Warmth of Wanderlust. Body: Transform any room into a haven of inspiration with our sustainably sourced Wooden World Maps. A sophisticated touch that speaks to your love for travel and appreciation for quality craftsmanship. Where will your map take you? (Tone: Sophisticated, Eco-Conscious)