Brand Tone

Direct & Action-Oriented, Encouraging & Empowering, Knowledgeable & Experienced, Relatable, No-Nonsense & Practical

Brand Values

• •Entrepreneurship & Independence
• •Action & Results
• •Authenticity & Relatability
• •Generosity & Support
• •Simplicity & Clarity

Best Practices

• •Know Your "Bada Bing": Always focus on the core promise of results and transformation. Use active language and get straight to the point, mirroring the "bada bing, bada boom" idea of quick, impactful solutions.
• •Channel Your Inner "Farmhouse on Boone": Even when talking business strategy, maintain a degree of relatability and authenticity. Share personal anecdotes or lessons learned (where appropriate) to build trust, just as the Farmhouse on Boone brand does.
• •Speak to Aspirations, Solve Pains Directly: Clearly identify the struggles of your target audience (e.g., confusion about tech, fear of launching, low sales) and position your offerings as the direct, no-fuss solution.
• •Use Clear, Actionable Language: Avoid overly academic or vague terminology. Opt for simple, direct words and strong verbs. Ensure every piece of copy has a clear takeaway or call to action.
• •Amplify Success Stories: Consistently use testimonials and case studies that reflect the brand's empowering and results-driven tone. Let satisfied clients articulate the value in their own words, reinforcing the brand's promises.

Social Perception

Widely perceived as a successful and inspiring figure in the homesteading, DIY, and online content creation space. Clients and those aware of her coaching services likely see her as an experienced and direct coach who can help them achieve specific online business goals, particularly in selling digital products. The association with the successful "Farmhouse on Boone" brand likely enhances her credibility.

Copy Examples

• •Headline for a "Cart Bada Bing" Sales Page: "Stop Leaving Sales on the Table! Get 'Cart Bada Bing' and Turn Abandoned Carts into Cha-Ching – Fast!"
• •Email Subject Line for a Webinar: "Your Online Course ISN'T Selling? Let's Fix That. (No Fluff, Just Strategy)"
• •Social Media Post (Farmhouse on Boone promoting a Lisa Boon course): "From homemade bread to a thriving online biz – you CAN do it too! ✨ I’m sharing the exact steps I took to build my dream. Ready to launch YOURS? Check out my 'Launch Bada Bing' program! #OnlineBusiness #CourseCreator #Mompreneur"
• •Testimonial Introduction on Website: "Real People, Real Results. Hear How Lisa Helped Entrepreneurs Just Like You Go From Idea to Income."
• •About Page Snippet (lisaboon.com): "I'm Lisa Boon, and I don't just teach online business – I live it. After building my own successful brand from the ground up, I'm here to give you the straightforward, actionable strategies you need to launch and scale your digital products. No gatekeeping, no complicated jargon. Just real talk and real results."