Brand Tone

approachable, personal, passionate, and ethical

Brand Values

• •Sustainability and Eco-consciousness
• •Ethical Sourcing
• •Craftsmanship and Quality
• •Personalization and Storytelling
• •Customer Focus and Service
• •Breaking Tradition

Best Practices

• •Always Emphasize Sustainability and Ethics: Ensure that the eco-friendly and ethical aspects of the materials and processes are woven into the narrative naturally. Use terms like sustainably sourced, recycled materials, ethically crafted.
• •Focus on Storytelling and Personalization: Encourage customers to see their ring as a unique story. Highlight the bespoke design process and the possibility of incorporating personal materials. Frame products around the memories and meanings they can hold.
• •Maintain a Warm, Approachable, and Passionate Voice: Write as if you are speaking directly to a friend, sharing your passion for craftsmanship and nature. Avoid overly formal or technical jargon. Let the founders' passion shine through.
• •Highlight Craftsmanship and Uniqueness: Stress the handcrafted nature of each ring and the individuality that comes from natural wood grains and custom designs.
• •Be Transparent and Informative: Clearly communicate the brand's values and practices. Provide details about material sourcing and the creation process to build trust and reinforce the ethical image.

Social Perception

Eco Wood Rings is generally perceived very positively by customers and the online community. They are seen as a trustworthy, ethical, and skilled artisan business that provides unique, high-quality, and meaningful products. Customers appreciate their commitment to sustainability and the personal touch they bring to their service. The ability to incorporate personal materials into the rings is highly valued and contributes to the perception of the brand as one that creates truly special and sentimental pieces.

Copy Examples

• •Your love story is unique. Your ring should be too. Let's craft a beautiful, sustainable wooden ring that whispers your tale, using materials as meaningful as your journey together.
• •More than just a ring, it's a promise. An eco-conscious commitment, handcrafted with salvaged wood and ethical materials, to cherish for a lifetime. Design yours with us.
• •Tired of the traditional? Embrace the warmth and natural beauty of a wooden ring. Ethically sourced, lovingly made, and uniquely yours. Discover the Eco Wood Rings difference.
• •From a cherished piece of wood from your family home to sand from your favourite beach, we can weave your memories into a stunning bespoke ring. What story will your ring tell?
• •Wear your values. Our handcrafted wooden rings are a testament to sustainable choices and enduring love. Explore our collections or co-create a piece that’s truly one-of-a-kind.