Brand Tone

Aspirational & Premium, Knowledgeable & Experienced, Celebratory & Indulgent, Convenient & Accessible

Brand Values

• •Quality & Exclusivity
• •Customer Experience (intended)
• •Tradition & Craftsmanship
• •Community
• •Accessibility & Convenience
• •Sustainability (mentioned)

Best Practices

• •Maintain a Lexicon of Luxury and Exclusivity: Consistently use words like curated, premium, rare, coveted, exceptional, hand-selected, artisan, heritage, and indulge to reinforce the high-end positioning.
• •Emphasize Expertise and Curation: Remind the audience of the over 40 years of experience and the careful selection process behind the product range. This builds trust and justifies premium pricing.
• •Focus on the Experience, Not Just the Product: Frame the purchase as an entry into a world of sophisticated taste, celebration, and refined enjoyment. Highlight how the spirits can elevate moments and create memories.
• •Acknowledge and Address (Internally) the Discrepancy in Perception: While public-facing copy should maintain the desired tone, it's crucial for the brand to be acutely aware of the negative feedback regarding service and shipping. Strategies to improve these areas are vital, as no amount of good copywriting can sustainably overcome poor customer experiences.
• •Ensure Visual Consistency: The high-quality, premium feel evoked by the copy must be mirrored in all visual assets, including website design, product photography, and social media imagery. This creates a cohesive and believable brand identity.

Social Perception

Dual Perception: Viewed as a reliable source for rare spirits by some, while others express frustration with customer service and shipping. Generally seen as a premium online retailer with a risk factor due to negative reviews.

Copy Examples

• •Headline: Elevate Your Occasion. Discover Rare Spirits, Delivered. Body: At Wooden Cork, we traverse the globe to bring you the world's most coveted liquors. From aged bourbons that whisper tales of time to vibrant tequilas that ignite the spirit, find the perfect bottle to transform any moment into a cherished memory. Explore our curated collection.
• •Social Media Post (Image: Beautifully lit bottle of premium whiskey): Caption: Craftsmanship. Heritage. Indulgence. Uncork an experience that transcends the ordinary. Our latest arrival, [Whiskey Brand Name], is a testament to the art of distillation. Limited bottles available. Link in bio to secure yours. #PremiumSpirits #LuxuryWhiskey #WoodenCorkExclusives
• •Email Subject: A Connoisseur's Dream: New & Rare Finds Inside Body: Dear [Customer Name], Your passion for exceptional spirits inspires our quest for the extraordinary. This week, we're thrilled to unveil new additions to our collection – rare finds and timeless classics meticulously selected for the discerning palate. Explore now and let Wooden Cork deliver the world of fine liquor to your doorstep.
• •Product Page Snippet (for a high-end tequila): More than just tequila, it's an invitation. An invitation to savor the rich heritage of blue agave, meticulously crafted into a spirit that is both bold and impeccably smooth. Perfect for sipping slowly or elevating your most sophisticated cocktails. Experience the pinnacle of tequila with [Tequila Brand Name].
• •Blog Post Title Idea: Beyond the Bottle: The Stories Behind Our Most Sought-After Spirits. Intro Snippet: Every bottle in our collection has a story – of tradition, of passion, of unparalleled craftsmanship. Join us as we delve into the rich narratives behind some of the world's most exceptional liquors, curated for you by Wooden Cork.