Brand Tone

Aspirational and appreciative, friendly, personal, professional, passionate about craftsmanship, empathetic.

Brand Values

• •Passion for Craftsmanship
• •Quality and Authenticity
• •Inspiration and Adventure
• •Minimalist & Timeless Design
• •Eco-Consciousness

Best Practices

• •Lead with Emotion, Support with Detail: Start with the "why"—the feeling of adventure, the beauty of memories, the pride of a well-decorated home. Then, follow up with the "what"—the high-quality materials, the handmade process, the specific types of wood used.
• •Use Storytelling: Weave the brand's origin story into the copy where appropriate. Mentioning the family tradition and Polish roots adds a layer of authenticity and craftsmanship that mass-produced items lack.
• •Focus on "You" and "Your": Frame the product in the context of the customer's life. Use phrases like "Your journey," "Your wall," and "Your story" to make the connection personal.
• •Maintain an Aspirational Vocabulary: Consistently use words that evoke positive and inspiring feelings, such as inspire, adventure, dream, explore, cherish, craft, beauty, and passion.
• •Be Visually Descriptive: Since the product is highly visual, use copy that paints a picture. Describe the texture of the wood, the 3D effect of the continents, and how the map can become a "focal point" or "conversation starter" in a room.

Social Perception

Perceived as a premium, authentic, and trustworthy brand. Products are seen as high-quality, unique, meaningful, and detailed craftsmanship that serve as a stunning focal point.

Copy Examples

• •Every adventure leaves a mark. On your passport, in your heart, and now, on your wall. Our handcrafted wooden maps are more than decor; they're a tribute to the journeys you've taken and a promise of those to come. Where will your next pin be? #WoodDecor #TravelHome #HandmadeWithPassion
• •The World, Handcrafted for Your Home. A timeless piece of art to inspire a lifetime of adventure.
• •Gift an adventure. Perfect for the traveler, the dreamer, or the one who has everything. Our 3D Wooden World Maps are meticulously handcrafted from natural oak and walnut, creating a stunning centerpiece for any room. Celebrate a 5th (wood) anniversary, a housewarming, or a birthday with a gift that tells a story. Shop now.
• •Bring Your Travels Home ✈️ Inside: New Arrivals from Wood Decor
• •From a small family workshop in Poland to homes across the globe. At Wood Decor, we believe in two things: the timeless beauty of natural wood and the unending spirit of adventure. Every map we create is handcrafted with passion, ready to become a part of your story.