Brand Tone

Sentimental & Emotive, Artistic & Appreciative, Personal & Direct, Helpful & Informative

Brand Values

• •Artisanship & Quality
• •Emotional Connection & Memory Preservation
• •Personalization & Uniqueness
• •Customer Satisfaction

Best Practices

• •Emphasize Emotional Language: Use words that evoke feelings of warmth, nostalgia, love, and connection (e.g., cherish, heartfelt, beloved, treasure, legacy).
• •Highlight the Handmade Aspect: Consistently remind the audience that each piece is hand-drawn, hand-painted, and unique, reinforcing the value of craftsmanship.
• •Focus on the Gift Angle: Frame the product as the perfect, thoughtful, and unique gift for special occasions and loved ones, emphasizing its sentimental value.
• •Use phrases like revive moments or capture the essence.
• •Respond to comments and inquiries with a personal touch.

Social Perception

Positive (based on available reviews), Viewed as a Source of Unique & Sentimental Gifts, Artistic & Skilled

Copy Examples

• •Transform your photos into unique works of art 🎨.
• •Want yours?
• •¿Te imaginas poder tener tu foto favorita pintada sobre madera guardada para siempre? (Can you imagine having your favorite photo painted on wood, saved forever?)
• •Revive unique moments with a personalized portrait.
• •Give an emotive gift that will be cherished forever.