Brand Tone

Warm & Friendly, Authentic & Down-to-Earth, Cozy & Comforting, Nature-Inspired & Rustic, Appreciative & Community-Oriented

Brand Values

• •Quality & Craftsmanship
• •Natural & Clean
• •Family & Community
• •Customer Satisfaction
• •Creating Ambiance

Best Practices

• •Always circle back to the 'family-owned,' 'small-batch,' 'hand-poured,' and 'Lethbridge local' aspects. This builds authenticity and trust.
• •Use descriptive, evocative language that appeals to smell, sight (the look of the candle, the flame), and sound (crackling wick). Focus on the *feeling* the candles create (cozy, relaxed, nostalgic).
• •Use a friendly, approachable, and slightly informal tone. Address customers directly and make them feel like part of the Wood Cabin community. Avoid overly corporate or technical jargon.
• •Consistently mention the 100% soy wax, premium fragrance/essential oils, and cleaner-burning benefits. This reinforces the value and care put into each product.
• •Weave in themes of the outdoors, rustic living, cabins, and the simple joys of a comfortable, welcoming home. Ensure imagery and copy work together to tell this story.

Social Perception

Positive Customer Experiences, Appreciation for Handmade & Local, Evocative Scents, Trusted Quality, Engaging Presentation

Copy Examples

• •Unwind and welcome the weekend. ✨ Our [Scent Name] candle, hand-poured with 100% soy wax, is here to fill your space with notes of [mention key scent notes] and the gentle crackle of a wooden wick. It’s more than a candle, it’s your cozy cabin escape. #WoodCabinCandles #HandPoured #CozyVibes #SoyCandles #ShopLocalYQL
• •From our family to yours, bring the warmth of the woods indoors. 🌲 Each Wood Cabin Candle is crafted in small batches right here in Lethbridge, AB, using only the finest soy wax and premium fragrances. Tap to find your perfect cozy scent! #SupportSmallBusiness #LethbridgeLocal #CleanBurningCandles #HomeFragrance
• •Breathe deep and let the crisp, invigorating scent of Mountain Air transport you. Hand-poured with love, this 100% soy wax candle blends [mention scent notes, e.g., fresh pine, cool mint, and a hint of earthy moss] to evoke the serenity of a forest escape. Perfect for creating a refreshing and uplifting atmosphere in any room. Light it up and let the adventure begin. #WoodCabinExperience #NaturalScents #HandmadeGoodness
• •Hey [Customer Name], Stacey here from Wood Cabin Candles! We've been busy pouring fresh batches of your favorite cozy scents. Imagine curling up with the warm glow and inviting aroma of a crackling wood wick candle... Sounds nice, right? We believe in creating those little moments of peace and comfort for your home. Discover our latest arrivals and bring the Wood Cabin feeling home.
• •Hand-Poured in Lethbridge, AB. Crafted for Cozy Moments. Discover Our 100% Soy Wax Candles and Fill Your Home with Nature's Comfort. #WoodCabinCandleCompany #SmallBatchGoodness