Brand Tone

Thoughtful & Kind, Friendly & Approachable, Joyful & Fun, Personal & Caring, Supportive & Community-Minded

Brand Values

• •Thoughtfulness
• •Joy & Happiness
• •Quality & Curation
• •Customer Service Excellence
• •Support for Small Businesses
• •Ease & Convenience
• •Presentation & Aesthetics

Best Practices

• •Always Emphasize "Thoughtfulness": Whether it's a product description or a social media post, weave in the idea that the gifts are carefully chosen and sent with genuine care for the recipient. Use words like "heartfelt," "caring," "cherished," "considered."
• •Maintain a Friendly and Warm Voice: Address the audience in a welcoming and approachable manner. Use contractions (e.g., "it's," "we've") for a more conversational feel. Share stories or scenarios that evoke warmth and connection.
• •Highlight the "Joyful & Fun" Aspect: Use vibrant and positive language. Describe the excitement of receiving a surprise gift. Focus on the happiness and smiles the gifts will bring.
• •Consistently Mention Support for Small UK Businesses: This is a key differentiator and value. Regularly remind customers that their purchase supports a wider community of artisans and entrepreneurs.
• •Showcase the Personal Touch: Remind customers about the handwritten notes, beautiful presentation, and the option to create their own unique box, reinforcing the personal and bespoke nature of Woodbury Blue.

Social Perception

A go-to source for unique and well-curated gift boxes, a brand that cares about the personal touch in gifting, an ethical choice for consumers who want to support small UK businesses, a company that makes sending a thoughtful gift easy and enjoyable, a provider of high-quality, aesthetically pleasing gifts suitable for a variety of occasions.

Copy Examples

• •Headline: More Than Just a Gift, It's a Woodbury Blue Hug in a Box. Body: Life's busy, but showing you care shouldn't be. Curated with love and packed with joy from small UK businesses, our gift boxes deliver smiles, straight to their door. Find the perfect "thinking of you" today.
• •Headline: Celebrate Every Moment, Big or Small. Body: From milestone birthdays to 'just because' days, Woodbury Blue has a thoughtfully crafted gift box to make them feel truly special. Choose a ready-to-send cube or build your own unique expression of kindness.
• •Headline: Unwrap Happiness. Support Small. Body: Each Woodbury Blue gift box is a little bundle of joy, filled with delightful treats sourced from talented UK artisans. Give a gift that feels good to give, and even better to receive. Beautifully presented, always.
• •Headline: Short on Time, Big on Thought? Body: We get it. That's why we've made beautiful gifting simple. Select from our lovingly curated boxes or create your own in minutes. Add a handwritten note, and we'll handle the rest. Spreading joy, effortlessly.
• •Headline: The Art of Thoughtful Gifting, Perfected. Body: At Woodbury Blue, we believe presentation is paramount. Our colourful, exciting, and fun gift boxes are designed to delight from the moment they arrive. Because everyone deserves a gift that makes them feel cherished.