Brand Tone

Friendly, Community-Oriented, and Encouraging

Brand Values

• •Creativity and Empowerment
• •Community
• •Accessibility and Affordability
• •Helpfulness

Best Practices

• •Embrace "We" and "You": Always use communal and inclusive language. Phrases like "Let's create together," "Join our community," and "We're here to help you" reinforce the brand's friendly and supportive values.
• •Lead with Encouragement: Start communications with positive and encouraging words. Whether it's a product description or a social media post, the tone should make customers feel capable and excited to start a project.
• •Prioritize Education and Helpfulness: Continue making tutorials, tips, and live sessions a central part of the marketing strategy. Frame content around helping customers achieve great results, which builds trust and loyalty.
• •Stay Personable and Authentic: The brand's strength comes from its founder, Jen. Continue to feature her in live videos and communications. This authentic, person-to-person connection is more powerful than overly polished, corporate messaging.
• •Use Community-Focused Calls to Action: Instead of just "Buy Now," use calls to action that invite participation. For example: "Get your kit and join the fun," "Share your creation with our Facebook group," or "Vote on which kit we should paint next!" This fosters interaction and strengthens the community feel.

Social Perception

The brand is perceived as a friendly, reliable source for DIY crafting projects. Customers are drawn to the interactive and instructional format of the Facebook Live sessions. The business model fosters a direct and positive relationship between the owner and the customers, creating a sense of a tight-knit crafting community. The use of multiple social platforms for showcasing the process and finished products reinforces its image as an active and engaged small business.

Copy Examples

• •(Facebook Ad for Seasonal DIY Kit): "Don't just decorate for Fall, *create* your own decor! Our new Pumpkin Spice DIY Wood Kit is here. Grab your kit, your favorite autumn drink, and join our live painting party on Facebook this Friday. Let's make something beautiful together! #WoodBitsAndPieces #DIYFallDecor #CraftNight"
• •(Instagram Post Caption): "From a blank wood cutout to a piece of holiday magic! ✨ This is what creativity looks like. Our DIY kits come with everything you need to start, and our live tutorials guide you every step of the way. Ready to find your inner artist? Tap the link in our bio! #DIYCrafts #WoodlandChristmas #HandmadeHome"
• •(Website Product Description): "Unleash your creativity with our 'Hello, Spring!' tiered tray kit. This affordable DIY set is perfect for all skill levels. We provide the laser-cut wood pieces; you bring the color and imagination. Need inspiration? A photo of our painted version is included, and you can watch our step-by-step tutorial on Facebook. Crafting has never been this fun and easy!"
• •(TikTok Video Concept): A fast-paced video showing a plain wood kit, then quick cuts of the painting process (splashes of color, brush strokes), and ending with the beautifully finished product displayed in a home. Text overlay: "From Boring to Beautiful in 3...2...1... ✨ Our DIY kits make it easy!" #DIYHomeDecor #CraftKit #SmallBusiness"
• •(Email Newsletter Subject Line): "You're Invited! Join Our Live Crafting Session & Get 15% Off!" (Body): "Hi [Customer Name], ready for another fun project? This week, we're painting our brand new 'Summer Gnomes' set live on Facebook! It's the perfect chance to ask questions, chat with fellow crafters, and create something you'll love. Grab your kit now and get crafting with us!"