Brand Tone

Enthusiastic & Passionate, Creative & Artistic, Quality-Oriented, Customer-Focused, Friendly & Engaging, Appreciative

Brand Values

• •Passion for Puzzles
• •Creativity & Originality
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Environmental Responsibility
• •Mental Well-being
• •Joy & Fun

Best Practices

• •Develop a "Brand Voice & Tone" Style Guide: Document the core characteristics of your brand's voice (e.g., Passionate, Creative, Quality-Focused, Friendly) and define how this translates into tone for different situations (e.g., enthusiastic for new product launches, empathetic for customer service, informative for FAQs). Include examples of "do's and don'ts."
• •Emphasize Benefits and Experience, Not Just Features: While product details like "laser-cut" and "natural wood" are important, focus copy on what these mean for the customer – a challenging yet satisfying experience, a beautiful art piece, a chance to de-stress, or a durable heirloom.
• •Be Authentic and Transparent: Acknowledge the passion behind the brand (Linda's story). If addressing issues (like shipping times or potential quality concerns), do so honestly and clearly, explaining steps taken to improve or manage expectations. While the founder's story is good, ensure other claims (like "original designs") are consistently verifiable to build trust, especially given some negative online perceptions.
• •Use Storytelling: Incorporate narratives where possible. This could be the founder's story, the inspiration behind a particular puzzle design, or customer experiences (shared with permission). This makes the brand more relatable and memorable.
• •Maintain Consistency Across All Channels: Ensure that the language used on the website, social media, email marketing, and customer service interactions aligns with the defined brand tone. Regularly review content across platforms to check for consistency and make adjustments as the brand evolves. This includes visual consistency which complements the written tone.

Social Perception

Appreciation for Design & Challenge, Mixed Feelings on Quality Control & Fulfillment, Concerns about Origin & Business Practices, Generally Good Customer Service Recovery, Seen as a Good Gift Option

Copy Examples

• •Unlock a world of vibrant detail and captivating creatures. ✨ Our [Puzzle Name] wooden puzzle isn't just a pastime, it's an adventure piece by piece. Crafted from premium natural wood with unique, artist-designed cuts. What will you discover? #Woodbests #WoodenPuzzle #ArtisanCrafted #PuzzleChallenge #UniqueGift
• •Journey into the wild heart of the [Animal Name] with this stunning wooden jigsaw. Each intricate piece is a miniature work of art, laser-cut from sustainable wood to fit perfectly. Feel the quality, admire the vibrant, eco-friendly inks, and discover the charming 'whimsy' pieces that tell their own little story. More than a puzzle, it’s a keepsake.
• •Welcome to the Woodbests family! We're thrilled to share our passion for beautifully crafted wooden puzzles with you. Founded by a lifelong puzzle enthusiast, our mission is to bring more joy, creativity, and moments of mindful calm into your life. Explore our collections, from enchanting mandalas to breathtaking animal kingdoms, and find your next delightful challenge. Get started with 10% off your first order: [CODE]
• •It started with a childhood love for the satisfying click of a puzzle piece. Today, Woodbests is driven by that same passion: to create exceptionally beautiful, high-quality wooden puzzles that offer a rewarding experience. We believe in the power of puzzles to spark imagination, sharpen focus, and bring people together. From original, hand-drawn designs to the sustainable wood we choose, every detail matters.
• •Watch the magic unfold! ✨ Our [Puzzle Name] coming to life, piece by unique piece. The vibrant colors, the satisfying fit... this is what #PuzzlePerfection looks like. Ready for your own Woodbests moment? Tap to shop! #WoodenJigsaw #CreativeEscape #MindfulHobby #WoodbestsMagic