Brand Tone

empowering, conscious, and principled. It's also inspirational and inclusive.

Brand Values

• •Ethical Sourcing & Sustainability
• •Empowerment & Inclusivity
• •Conscious Consumerism
• •Transparency
• •Quality & Craftsmanship

Best Practices

• •Lead with Values: Always weave in Wonther's core values of ethics, sustainability, and empowerment into your messaging. Make these the undercurrent of all communication.
• •Use Empowering Language: Employ words and phrases that inspire confidence, celebrate individuality, and encourage conscious choices. Avoid jargon; be clear and direct about your principles.
• •Maintain Authenticity & Transparency: Speak honestly about your materials, processes, and the meaning behind your collections. Build trust by being open.
• •Be Inclusive in Your Narrative: Ensure your language and imagery resonate with a diverse audience, reflecting the brand's commitment to gender irrelevance and celebrating all forms of identity and love.
• •Inspire Action Through Positivity: While addressing important issues like sustainability and ethical sourcing, maintain an optimistic and solution-oriented tone. Encourage customers to be part of a positive change.

Social Perception

trustworthy and responsible brand in the jewelry sector. They are seen as a positive alternative to mainstream jewelry by offering ethically produced pieces with meaningful designs. The brand is recognized for its commitment to sustainability and empowering messages. Their initiative to challenge traditional gender roles in proposals has also garnered positive attention, positioning them as progressive.

Copy Examples

• •Headline: Shine Responsibly. Your Story, Ethically Crafted. Body: At Wonther, every piece of jewelry tells a story of integrity. Crafted from 100% recycled precious metals and ethically sourced gems, our designs empower you to wear your values. Discover jewelry that’s as unique and principled as you are.
• •Headline: Dare to Begin Your Chapter. Body: Love knows no rules. We celebrate every kind of commitment. Ladies, if you're ready to take the lead, we're here for it with a special 30% off our engagement rings when you propose. Because your love story is yours to write.
• •Headline: Beyond Beauty: Jewelry with Purpose. Body: Wonther is more than just jewelry; it’s a commitment. A commitment to ethical practices, sustainable materials, and empowering the individual. Each piece carries a secret meaning, a whisper of inspiration for you to embrace your true self.
• •Headline: Old Silver, New Beginnings. Give Back with Wonther. Body: Don't let your old treasures tarnish in a drawer. Our LOVE, GIVE BACK, REPEAT program turns your unwanted silver into a 20% discount on new Wonther pieces. Let's champion 100% sustainable precious metals, together.
• •Headline: Gender Irrelevant. Individuality Essential. Body: Our jewelry is designed for everyone, transcending traditional boundaries to celebrate your unique essence. Ethically crafted, sustainably made – because true style is inclusive and conscious.