Brand Tone

Energetic and Enthusiastic, Playful and Fun, Inclusive and Community-focused, Bold and Expressive, Approachable and Friendly

Brand Values

• •Self-Expression and Individuality
• •Fun and Celebration
• •Quality and Affordability
• •Customer Happiness
• •Passion for the Scene
• •Inclusivity

Best Practices

• •Embrace Exuberance: Use energetic language, positive affirmations, and don't be afraid of an exclamation mark or two! Keep the vibe upbeat and exciting.
• •Incorporate Playful Language & Humor: Use puns (like "fan-demonium"), witty phrases, and a generally lighthearted approach. Speak to your audience like a fun, in-the-know friend.
• •Foster Community: Regularly use terms like "Wonki Fam" or "Rave Crew." Ask questions to encourage engagement and make customers feel like part of an exclusive, vibrant group.
• •Highlight Individuality & Self-Expression: Emphasize how WonkiWear products help customers stand out, express their unique style, and be the center of attention (in a good way!).
• •Stay Authentic to the Scene: Use terminology and references that resonate with the rave and festival culture (e.g., "main stage," "rave cave," "PLUR" if appropriate and genuine to the brand's deeper ethos). Keep it real and passionate.

Social Perception

Positive Customer Experiences, Unique and Eye-Catching Products, Community Builder, Go-To for Rave/Festival Gear, Supportive of Self-Expression

Copy Examples

• •🔊 WARNING: May cause extreme fan-demonium! 🔥 Our NEW collection of clack-tastic hand fans just DROPPED! Get ready to slay the festival fields and keep cool while lookin' hotter than the main stage. Which design is screaming YOUR name? 👇 #WonkiWear #FestivalFan #RaveReady #NewDrop #StandOut
• •🌀 Open your eyes to a new dimension! Our 'Cosmic Swirl' Kaleidoscope Glasses aren't just eyewear, they're a one-way ticket to Wonderland. Turn every light into a mind-bending masterpiece and be the vibe conductor of your rave crew. Ready to see the world in Wonki-vision? ✨ #RaveGlasses #Kaleidoscope #Trippy #FestivalFashion #WonkiWear
• •🎉 Get Your Sparkle On! ✨ UP TO 30% OFF WonkiWear Faves! 🎉 (Body Snippet): Hey Wonki Fam! Ready to upgrade your festival drip without breaking the bank? We're slashing prices on some of our most-loved bling, fans, and trippy glasses. Don't just go to the party, BE the party! Shop now before the good stuff disappears! 😉
• •Tired of blending in? BORING! 😒 WonkiWear is here to unleash your inner rave god/goddess! From fans that demand attention to glasses that’ll have you seeing rainbows, we’ve got the gear to make YOUR festival look legendary. Tap to explore the magic! ➡️ #WonkiWear #FestivalStyle #BeUnique #RaveLife #Accessorize
• •DON'T JUST ATTEND. ARRIVE. 🚀 Shop WonkiWear: Your official outfitter for unforgettable nights and dazzling days. Fans, Goggles, Jewels & More! Let's Get Wonki!