Tono de Marca

Ethical & Conscious, Artisanal & Appreciative, Personal & Passionate, Warm & Friendly, Story-driven & Evocative, Vibrant & Bohemian

Valores de Marca

• •Ethical Sourcing & Fair Trade
• •Handmade Craftsmanship
• •Authenticity & Uniqueness
• •Sustainability
• •Cultural Appreciation & Connection
• •Community & Empowerment
• •Transparency

Mejores Prácticas

• •Always Tell the Story: Whether it's about the artisan, the craft technique, the cultural significance, or the sourcing journey, infuse narrative into product descriptions, social media posts, and all communications. This reinforces the "handmade" and "ethical" values.
• •Use Warm, Evocative, and Sensory Language: Describe the textures, colours, and the feeling the products evoke. Words like "vibrant," "soulful," "handcrafted," "joyful," "gentle," "unique," and "cherished" fit the tone.
• •Maintain a Personal and Passionate Voice: Write as if Aditi is speaking directly to the customer, sharing her passion. Use "we" and "our" to foster a sense of community and shared values. Directly address the positive impact of purchases.
• •Emphasize Ethical and Fair Trade Aspects Consistently: Don't let these be an afterthought. Weave them into the core message of most communications, reminding customers of the positive impact of their choices. Be specific where possible (e.g., "made by a women's cooperative," "supporting traditional block printing").
• •Engage Authentically and Transparently: Respond to comments and queries with the same warmth and openness projected in the brand's content. Share behind-the-scenes glimpses and be honest about the journey of running an ethical business. This builds trust and reinforces the brand's perceived authenticity.

Percepción Social

Authentic and Trustworthy, A Source of Unique and Beautiful Products, An Ethical Choice, Passionate and Dedicated, More than just a shop

Ejemplos de Copy

• •Wrap yourself in more than just a scarf – embrace a story woven with generations of skill from our partners in Jaipur. Each thread of our 'Sunset Garden' silk scarf tells of fair wages, respected hands, and a craft kept alive. Feel the softness, see the vibrant, hand-blocked patterns, and know you're part of something beautiful. ✨ #WonkeyDonkeyBazaar #EthicalFashion #HandmadeWithLove #ArtisanMade #FairTradeStory
• •At Wonkey Donkey Bazaar, we believe every purchase can be a force for good. Founded by Aditi, our heart lies in discovering unique, handcrafted treasures from India and Nepal, ensuring every artisan is celebrated and fairly compensated. We're more than a store; we're a vibrant bridge between conscious consumers and gifted makers. Journey with us.
• •Just In: Colours that Whisper Tales from Afar कहानी (कहानी - 'kahaani' means story in Hindi)
• •Brighten your world (and an artisan's!) ☀️ For a limited time, enjoy 15% off our hand-selected collection of joyful homewares. Each piece is a testament to ethical practices and incredible skill. Bring home a story, support a dream.
• •Meet Maya: The Hands and Heart Behind Our Best-Selling Kantha Kimonos