Brand Tone

Aspirational and results-oriented, direct, encouraging, supportive, clear, motivating, and accessible.

Brand Values

• •Health and Wellness
• •Natural Ingredients
• •Simplicity and Accessibility
• •Transformation
• •Efficacy

Best Practices

• •Lead with the Benefit: Always start with the desired outcome (e.g., 'Feel renewed,' 'Glow from within'). The 'what' (tea) is secondary to the 'why' (the customer's goal).
• •Use Empowering Language: Employ verbs and adjectives that inspire action and confidence, such as 'discover,' 'transform,' 'unleash,' 'radiant,' and 'energized.'
• •Emphasize 'Natural' and 'Simple': Consistently reference the '100% natural ingredients' and the straightforward nature of the programs to build trust and overcome skepticism.
• •Speak Directly to the Customer: Use 'you' and 'your' frequently to create a personal and direct connection, making the brand feel like a supportive partner.
• •Maintain a Positive and Aspirational Voice: Frame the conversation around positive change and future wellness. Avoid language that focuses on negative self-perception, instead highlighting the journey toward a better self.

Social Perception

Positive among customers who align with the brand's wellness goals and natural ingredients; skeptical in the broader market regarding efficacy, partly due to a lack of strong social media presence for peer-to-peer validation.

Copy Examples

• •Your 21-Day Journey to a Renewed You. Discover the natural power of WonderTea.
• •Feel lighter, brighter, and full of energy. Our SlimFit Tea is crafted with 100% natural herbs to support your wellness goals, one delicious cup at a time.
• •Ready for a reset? Your WonderTea Detox starts now.
• •Sip, smile, and embrace the change. ✨ Our all-natural Beauty Tea is more than a drink; it's a daily ritual for radiance that shines from within.
• •Unlock your potential. Start your WonderTea transformation today and feel the difference.