Brand Tone

aspirational, elegant, and heartfelt

Brand Values

• •Passion for the Equestrian World
• •Aesthetic & Style
• •Community & Connection
• •Quality & Curation

Best Practices

• •Always Connect to the 'Why': Every piece of copy, from a product description to a social media post, should tie back to the core value: the love of horses. Use emotive and evocative language that speaks to the shared passion of the community.
• •Maintain Visual & Textual Elegance: The language should be as clean and curated as the brand's photography. Avoid overly casual slang or hype-driven marketing jargon. Opt for words like 'curated,' 'elegant,' 'timeless,' 'crafted,' and 'inspired.'
• •Speak the Language of the Rider: Use subtle, authentic equestrian terms (e.g., 'snaffle,' 'paddock,' 'gallop') where appropriate. This demonstrates authenticity and builds credibility with the core audience.
• •Prioritize Storytelling Over Hard Selling: Lead with emotion and narrative. Share the story behind a product, feature a member of the community, or describe the feeling a product is meant to evoke. The sale will follow from the connection.
• •Create a Unified Voice Across All Platforms: While the format changes (e.g., short videos for TikTok, elegant photos for Instagram), the brand's heartfelt and sophisticated personality must remain consistent. The 'withlove' from TikTok should feel like the same brand as the 'Classic Collection' on the website—one is playful affection, the other is refined taste, but both stem from the same core passion.

Social Perception

authentic, passionate, niche, and visually pleasing boutique brand

Copy Examples

• •Elegance that whispers your passion. Our new 'Gallop' Collection captures the spirit of the ride in timeless pieces designed to be worn and cherished. Carry a piece of the stable with you, wherever you go. #WonderStable #EquestrianJewelry #HorseLover
• •Bring the soul of the stable home. Our exclusive 'Paddock' cushions are more than just decor; they're a celebration of the equestrian life. Crafted from soft, natural linen and featuring a subtle, elegant snaffle bit print, they add a touch of countryside grace to any city home or classic stable.
• •For the love of early morning rides and the quiet companionship of a trusted friend. Wonder Stable celebrates the dedication of the equestrian spirit. As a special thank you to our community, enjoy 20% off our 'CITY' collection—perfect for showcasing your passion with everyday elegance.
• •It’s more than a sport, it’s a partnership. On the blog today, we're sharing heartwarming stories from our community about the incredible bond between rider and horse. Grab a warm drink and get inspired. #WonderStableBlog #EquestrianLife #HorseBond
• •Wonder Stable is not just a store. It's a feeling. It's the quiet magic of the stable, the thrill of the ride, and the beauty of a life lived with passion. Discover our curated collection of equestrian-inspired lifestyle goods. #WonderStable #EquestrianLifestyle